Drawbridge Archives | AdExchanger

Let’s Live In A Data Democracy

Allison Schiff — Tue, 20 Aug 2024 10:00:35 +0000

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this […]

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Samooha Is Angling To Create An ‘Easy Button’ For Data Clean Rooms

Allison Schiff — Tue, 16 May 2023 16:00:46 +0000

Did you ever wish you could talk to your clean room? Samooha is a data clean room provider startup co-founded and helmed by Drawbridge founder and former CEO Kamakshi Sivaramakrishnan. Last month, the company, which is backed by Snowflake Ventures, launched a conversational data collaboration widget on Slack and Microsoft Teams. Brands, publishers and their […]

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Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal

AdExchanger — Thu, 20 Apr 2023 04:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when their services became (more likely than not) verboten. Drawbridge, for instance, left Europe when it became clear that regulators had cross-device graphs in their crosshairs. […]

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Why This European Identity Company Deleted All Of Its Data And Started Over

Allison Schiff — Fri, 16 Dec 2022 15:13:37 +0000

In March 2018, with three months to go before GDPR went into effect, cross-device provider Drawbridge (pre-LinkedIn) discontinued its EU media and advertising business. Roughly a year later, Oracle Data Cloud shut down its AddThis audience business in Europe rather than expose itself to the risk of potentially selling third-party audience data collected without the […]

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LinkedIn Paid Just Under $300M For Drawbridge

Ryan Joe — Wed, 19 Jun 2019 13:15:56 +0000

Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May. LinkedIn buried the announcement in a blog post, and the LinkedIn-Drawbridge synergies weren’t obvious, so it made sense to assume the purchase was either an acqui-hire or a fire sale. But, according to two AdExchanger sources, LinkedIn paid […]

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Musings On Why LinkedIn Bought Drawbridge

Allison Schiff — Thu, 30 May 2019 04:35:04 +0000

On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing technology assets. If LinkedIn wanted access to an identity graph, it could have […]

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LinkedIn To Snap Up Drawbridge In Odd-Couple Pairing

Allison Schiff — Tue, 28 May 2019 22:04:42 +0000

LinkedIn is buying Drawbridge. The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and the deal price was undisclosed. The deal is expected to close by the end of June. Drawbridge CEO Kamakshi Sivaramakrishnan and CTO Devin Guan are coming aboard, although LinkedIn declined to share which other […]

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Baseball Economics And The Fate Of App-Based TV

AdExchanger — Thu, 02 May 2019 04:04:24 +0000

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Mullen, head of international at Drawbridge. Cable TV in the United States is easy to pick on. It’s expensive, we have thousands of channels we pay for but don’t watch, and the untargeted […]

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Drawbridge Draws $15 Million In Fresh Funding As It Begins A New Chapter

Allison Schiff — Mon, 20 Aug 2018 13:30:19 +0000

Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot. The company revealed $15 million in new financing on Monday from existing investors Sequoia, Kleiner Perkins and Northgate. The money, which brings Drawbridge’s total funding to $70 million, will be immediately invested into a product road map focused on non-advertising-related […]

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Drawbridge Sells Its Media Arm And Exits Ad Tech

Allison Schiff — Tue, 08 May 2018 18:20:04 +0000

Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting down its self-serve ad platform and getting out of the advertising biz, AdExchanger has learned. Drawbridge’s media team and the company’s entire book of managed business is transferring to Gimbal. Both companies declined to share […]

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