Kamakshi Sivaramakrishnan Archives | AdExchanger https://www.adexchanger.com/tag/kamakshi-sivaramakrishnan/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 21:55:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Kamakshi Sivaramakrishnan Archives | AdExchanger https://www.adexchanger.com/tag/kamakshi-sivaramakrishnan/ 32 32 Let’s Live In A Data Democracy https://www.adexchanger.com/adexchanger-talks/lets-live-in-a-data-democracy/ https://www.adexchanger.com/adexchanger-talks/lets-live-in-a-data-democracy/#respond Tue, 20 Aug 2024 10:00:35 +0000 https://www.adexchanger.com/?p=410880 Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this […]

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]]> https://www.adexchanger.com/adexchanger-talks/lets-live-in-a-data-democracy/feed/ 0 2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced https://www.adexchanger.com/event/2024-top-women-in-media-ad-tech-honorees-and-special-recognition-awards-announced/ Thu, 18 Apr 2024 19:44:42 +0000 https://www.adexchanger.com/?p=400561 Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […]

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]]> Data Clean Room Startup Samooha Is Working Its Way Through The Walled Gardens https://www.adexchanger.com/data-exchanges/data-clean-room-samooha-is-working-its-way-through-the-walled-gardens/ Wed, 04 Oct 2023 16:00:59 +0000 https://www.adexchanger.com/?p=386488 Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced integrations with two different walled garden clean rooms: Amazon Marketing Cloud (AMC) in mid-September followed by Google’s Ads Data Hub (ADH) through a partnership with Media.Monks on Wednesday. Samooha, which launched earlier this year with […]

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]]> Samooha Is Angling To Create An ‘Easy Button’ For Data Clean Rooms https://www.adexchanger.com/ad-exchange-news/samooha-is-angling-to-create-an-easy-button-for-data-clean-rooms/ Tue, 16 May 2023 16:00:46 +0000 https://www.adexchanger.com/?p=373658 Did you ever wish you could talk to your clean room? Samooha is a data clean room provider startup co-founded and helmed by Drawbridge founder and former CEO Kamakshi Sivaramakrishnan. Last month, the company, which is backed by Snowflake Ventures, launched a conversational data collaboration widget on Slack and Microsoft Teams. Brands, publishers and their […]

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]]> Steal This Idea: 7 Ad Tech Founders Share What Business They’d Start Today If They Could https://www.adexchanger.com/strategy/steal-this-idea-7-ad-tech-founders-share-what-business-theyd-start-today-if-they-could/ Fri, 12 Jun 2020 10:00:25 +0000 https://www.adexchanger.com/?p=135954 Ad tech founders know how to spot a trend when they see one, but there are always the ideas that got away, or the startup inspiration that sparks from a current event or a chance encounter. Today, some founding industry vets have moved on and are applying their expertise chops to brand-new industries. Post-AppNexus, Brian […]

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]]> Drawbridge Draws $15 Million In Fresh Funding As It Begins A New Chapter https://www.adexchanger.com/investment/drawbridge-draws-15-million-series-d-as-it-begins-a-new-chapter/ Mon, 20 Aug 2018 13:30:19 +0000 https://adexchanger.com/?p=119473 Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot. The company revealed $15 million in new financing on Monday from existing investors Sequoia, Kleiner Perkins and Northgate. The money, which brings Drawbridge’s total funding to $70 million, will be immediately invested into a product road map focused on non-advertising-related […]

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]]> Traditional TV: The Next Emerging Device https://www.adexchanger.com/on-tv-and-video/traditional-tv-the-next-emerging-device/ Mon, 23 Nov 2015 05:04:43 +0000 https://adexchanger.com/?p=104453 “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kamakshi Sivaramakrishnan, founder and CEO at Drawbridge. When we think of “emerging devices,” images of smartwatches and quirky Internet-of-Things devices typically come to mind. With omnichannel marketing and multitouch attribution becoming more commonplace, however, […]

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