Samooha Archives | AdExchanger https://www.adexchanger.com/tag/samooha/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 21:55:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Samooha Archives | AdExchanger https://www.adexchanger.com/tag/samooha/ 32 32 Let’s Live In A Data Democracy https://www.adexchanger.com/adexchanger-talks/lets-live-in-a-data-democracy/ https://www.adexchanger.com/adexchanger-talks/lets-live-in-a-data-democracy/#respond Tue, 20 Aug 2024 10:00:35 +0000 https://www.adexchanger.com/?p=410880 Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this […]

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]]> https://www.adexchanger.com/adexchanger-talks/lets-live-in-a-data-democracy/feed/ 0 2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced https://www.adexchanger.com/event/2024-top-women-in-media-ad-tech-honorees-and-special-recognition-awards-announced/ Thu, 18 Apr 2024 19:44:42 +0000 https://www.adexchanger.com/?p=400561 Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […]

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]]> Will Clean Room Consolidation Actually Make Collaboration Easier? https://www.adexchanger.com/data-driven-thinking/will-clean-room-consolidation-actually-make-collaboration-easier/ Wed, 10 Apr 2024 04:35:17 +0000 https://www.adexchanger.com/?p=399429 Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data in a privacy-compliant fashion, many brands are eager to adopt this solution.  Amid any industry boom comes the eventual consolidation, and it looks like that day has come for the clean room space. Snowflake kicked […]

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]]> Snowflake Acquires Data Clean Room Startup Samooha https://www.adexchanger.com/platforms/snowflake-acquires-data-clean-room-startup-samooha/ Tue, 19 Dec 2023 14:16:06 +0000 https://www.adexchanger.com/?p=391720 Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists. Data clean rooms are well past their […]

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]]> Data Clean Room Startup Samooha Is Working Its Way Through The Walled Gardens https://www.adexchanger.com/data-exchanges/data-clean-room-samooha-is-working-its-way-through-the-walled-gardens/ Wed, 04 Oct 2023 16:00:59 +0000 https://www.adexchanger.com/?p=386488 Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced integrations with two different walled garden clean rooms: Amazon Marketing Cloud (AMC) in mid-September followed by Google’s Ads Data Hub (ADH) through a partnership with Media.Monks on Wednesday. Samooha, which launched earlier this year with […]

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]]> Samooha Is Angling To Create An ‘Easy Button’ For Data Clean Rooms https://www.adexchanger.com/ad-exchange-news/samooha-is-angling-to-create-an-easy-button-for-data-clean-rooms/ Tue, 16 May 2023 16:00:46 +0000 https://www.adexchanger.com/?p=373658 Did you ever wish you could talk to your clean room? Samooha is a data clean room provider startup co-founded and helmed by Drawbridge founder and former CEO Kamakshi Sivaramakrishnan. Last month, the company, which is backed by Snowflake Ventures, launched a conversational data collaboration widget on Slack and Microsoft Teams. Brands, publishers and their […]

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