Aperiam Ventures Archives | AdExchanger https://www.adexchanger.com/tag/aperiam-ventures/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Aperiam Ventures Archives | AdExchanger https://www.adexchanger.com/tag/aperiam-ventures/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting https://www.adexchanger.com/tv-2/pharma-ad-startup-snags-seed-funding-to-support-better-tv-ad-targeting/ Thu, 06 Jun 2024 13:00:34 +0000 https://www.adexchanger.com/?p=405118 A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.

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]]> How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red? https://www.adexchanger.com/daily-news-roundup/thursday-29022024/ Thu, 29 Feb 2024 05:03:33 +0000 https://www.adexchanger.com/?p=396558 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s Open Intel  Starting in 2019, a government technology contractor named Mike Yeagley went on a roadshow of sorts, demonstrating to US intelligence agencies how ad tech data might be used to compromise Americans. He was also a “scout” for US agencies […]

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