Millennials are experts at ignoring what they don’t care about – regardless of ad blockers. “Millennials don’t necessarily follow the rules of marketing,” said Kathryn Minshew, CEO and founder of millennial-centric career and job site The Muse, speaking at eMarketer’s Attention event in New York City on Tuesday. “They don’t look where you want them to […]
It’s high time for publishers to start transacting on time. That’s the idea behind Parsec, a time-based advertising platform that was released in beta by mobile ad company Sled Mobile on Wednesday. Rather than selling on a cost-per-impression basis, Sled will start to charge by CPS – cost per second. For the moment, Parsec deals will […]
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing the company’s total funding to $31 million. The bulk of the round, led by Harmony Partners, with participation from DFJ, Index Ventures and Digital Garage, will go toward building products […]
The industry appears to be inching slowly but surely toward advertising metrics and pricing models that better reflect reality. Twitter, for example, recently nixed timeline views – the number of times users refresh their feed – as a measure of engagement on its platform. Peter Stabler, senior analyst at Wells Fargo Securities, commended the decision […]
Advertisers only want to pay for viewable impressions. But publishers feel they should have the right to charge more for that type of inventory, said Jeff Bander, president and CRO of biometric online eye-tracking firm Sticky. Sticky announced a $5 million Series A round on Wednesday led by London-based VC firm Dawn Capital, with participation […]
At Pandora, the watchword is “engagement.” “At a certain point, it’s not how many people you bring to your product, it’s about how much engagement you see, and for us, engagement means time spent,” said Heidi Browning, SVP of strategic solutions at Pandora. The same sentiment was expressed by Pandora CEO Brian McAndrews during the […]
The clock’s ticking for the click, and its replacement is rounding the corner: attention. Real-time analytics startup Chartbeat has some illustrious publisher partners on board for its attention-based metrics – which snagged Media Rating Council (MRC) accreditation last week – including the Financial Times (FT), Wall Street Journal and Time.com. While publishers have traditionally used […]
