Brett Wilson Archives | AdExchanger https://www.adexchanger.com/tag/brett-wilson/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Brett Wilson Archives | AdExchanger https://www.adexchanger.com/tag/brett-wilson/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 Connected TV: A Hero Is Rising https://www.adexchanger.com/on-tv-and-video/connected-tv-a-hero-is-rising/ https://www.adexchanger.com/on-tv-and-video/connected-tv-a-hero-is-rising/#comments Thu, 31 May 2018 04:04:43 +0000 https://adexchanger.com/?p=118077 “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brett Wilson, vice president at Adobe Advertising Cloud. From Achilles to Hercules to Wonder Woman, many classic mythical figures and comic book superheroes are the offspring of a deity and a mortal. These characters are […]

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]]> https://www.adexchanger.com/on-tv-and-video/connected-tv-a-hero-is-rising/feed/ 1 New Chief For Adobe Ad Cloud As TubeMogul Integration Marches On https://www.adexchanger.com/ad-exchange-news/new-chief-adobe-ad-cloud-tubemogul-integration-marches/ Tue, 13 Feb 2018 13:00:49 +0000 https://adexchanger.com/?p=116522 Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media and advertising business. His title is VP and GM of Adobe Advertising Cloud. Meanwhile his predecessor, TubeMogul CEO and founder Brett Wilson, is now […]

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]]> Programmatic Is Not A Media Channel https://www.adexchanger.com/on-tv-and-video/programmatic-is-not-a-media-channel/ https://www.adexchanger.com/on-tv-and-video/programmatic-is-not-a-media-channel/#comments Mon, 04 Apr 2016 04:04:16 +0000 https://adexchanger.com/?p=106339 “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brett Wilson, co-founder and CEO at TubeMogul. In headline after headline, the word “programmatic” is often followed by the words “fraud,” “viewability” or “transparency concerns.” An outsider to the ad industry could be forgiven […]

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]]> https://www.adexchanger.com/on-tv-and-video/programmatic-is-not-a-media-channel/feed/ 1 Ad Tech’s Mortgage Crisis https://www.adexchanger.com/data-driven-thinking/ad-techs-mortgage-crisis/ https://www.adexchanger.com/data-driven-thinking/ad-techs-mortgage-crisis/#comments Tue, 15 Jul 2014 04:04:54 +0000 http://www.adexchanger-local.com/?p=94858 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Wilson, co-founder and CEO at TubeMogul. In the wake of the subprime mortgage crisis, public attention centered on a single question: How the hell did that happen? Years later, […]

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]]> https://www.adexchanger.com/data-driven-thinking/ad-techs-mortgage-crisis/feed/ 4 TubeMogul Seeks To Erase Video Viewability Confusion https://www.adexchanger.com/digital-tv/tubemogul-seeks-to-erase-video-viewability-confusion/ Thu, 23 Jan 2014 14:02:09 +0000 http://www.adexchanger-local.com/?p=86834 Video demand-side platform provider TubeMogul is adding a viewability-reporting feature within its dashboard today, promising to give marketers a record of where their video ads are seen and tools designed to improve ad avoidance. “By integrating viewability reporting into our ad-buying software, we can provide metrics at the site level,” said TubeMogul CEO Brett Wilson. […]

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]]> Lenovo Expands Deal With TubeMogul, Increases Focus In Online Video https://www.adexchanger.com/digital-tv/rejecting-ad-nets-and-direct-sales-lenovo-hands-global-programmatic-video-business-to-tubemogul/ Wed, 04 Dec 2013 15:29:58 +0000 http://www.adexchanger-local.com/?p=85214 Video demand-side platform (DSP) TubeMogul will manage computer-manufacturer Lenovo’s global programmatic activity, an expansion of an existing partnership that reflects both cost-savings from automated ad sales and a greater interest in audience buying. For Lenovo, this increased focused on online video comes after two years of digital marketing expansion that remains largely concentrated on search […]

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]]> TubeMogul Formalizes IPG Mediabrands Partnership Across UK, Asia-Pacific https://www.adexchanger.com/digital-tv/tubemogul-formalizes-ipg-mediabrands-partnership-across-uk-asia-pacific/ Mon, 30 Sep 2013 18:35:38 +0000 http://www.adexchanger-local.com/?p=82691 Video demand side platform TubeMogul and IPG Mediabrands have expanded their work together in the UK, Australia and Japan as the two seek to build up their programmatic video operations in those countries. Their agreement also aims to deliver more seamless campaign tools to globally-minded US marketers. TubeMogul’s non-exclusive partnership with Mediabrands, which has largely […]

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]]> Video DSP TubeMogul Stakes Future On GRP, Viewability https://www.adexchanger.com/digital-tv/tubemogul-gets-by-with-lot-of-help-from-its-partners/ Mon, 01 Jul 2013 19:16:23 +0000 http://www.adexchanger-local.com/?p=78531 Many video ad technology players have a sell-side component — think Tremor Video, YuMe, Videology, BrightRoll, SpotXchange and Adap.tv. TubeMogul is one of the few with an exclusive focus on the buy side. TubeMogul has staked its claim as a video demand-side platform, and as such its relationship is chiefly with the agency, not the […]

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]]> TubeMogul Gets $10 Million For Video Ads As SingTel Venture Arm Invests https://www.adexchanger.com/digital-tv/tubemogul-singtel/ Thu, 30 May 2013 04:09:42 +0000 http://www.adexchanger-local.com/?p=77018 TubeMogul has raised a $10 million third round of funding to help promote the online video demand-side platform and analytics company’s expansion into Asia. See the release. The funding comes amid a flurry of activity in the online video space, including Tremor Video’s IPO filing and yesterday’s $60 million financing raised by Videology. In the […]

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