Enliken Archives | AdExchanger

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

Anthony Vargas — Tue, 20 Aug 2024 04:45:06 +0000

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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Why (Most) Data Lockers Are An Uphill Battle As A Marketing Tool

Judith Aquino — Tue, 29 Oct 2013 12:09:50 +0000

Some businesses see opportunity in flipping the assumption that Internet users are passive recipients of targeted advertising. The idea that they should be able to control their data and decide which companies to share it with has given rise to “data lockers” — online accounts where people store their personal information and ideally provide more […]

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Does Joe Lunchpail Care ‘What They Know’? A Roundup Of Surveys On Ad Tracking Sentiment

Kimberly Maul — Thu, 16 May 2013 17:39:48 +0000

The balance between protecting consumers’ privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according to several surveys published in recent months. After a December 2012 survey of 2,000 customers in the US and UK, Accenture Interactive found that 86% of respondents […]

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Paywalls Without Cash? Enliken Encourages User Data As Currency

David Kaplan — Thu, 03 Jan 2013 22:01:24 +0000

With print revenues falling faster and online ad dollars failing to fill the void, publishers have increasingly turned to paywalls. As a Guardian UK piece noted this week, 11 of the top 20 U.S. newspapers are either currently asking users for cash to access content, or are about to embark on it. Enliken, a company […]

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Will Consumers Manage Their Data? Enliken Makes The Case

Zach Rodgers — Mon, 20 Aug 2012 04:10:50 +0000

Every so often a solution bubbles up that aims to give people more control over how their data is leveraged. Several years ago AttentionTrust.org aimed to provide such a service, and the FTC-led Do-Not-Track browser initiative aims to do the same on a much larger scale. But is the world ready for self-administered marketing profiles? […]

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