Eric Franchi Archives | AdExchanger https://www.adexchanger.com/tag/eric-franchi/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Eric Franchi Archives | AdExchanger https://www.adexchanger.com/tag/eric-franchi/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 Ads For What You Can’t Get At Walmart; Anything Is Possible https://www.adexchanger.com/daily-news-roundup/ads-for-what-you-cant-get-at-walmart-anything-is-possible/ Mon, 29 Jul 2024 04:03:47 +0000 https://www.adexchanger.com/?p=409057 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, self-serve and managed service offerings, and they’ve effectively converted most old-school shopper marketing budgets to […]

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]]> Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting https://www.adexchanger.com/tv-2/pharma-ad-startup-snags-seed-funding-to-support-better-tv-ad-targeting/ Thu, 06 Jun 2024 13:00:34 +0000 https://www.adexchanger.com/?p=405118 A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.

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]]> How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red? https://www.adexchanger.com/daily-news-roundup/thursday-29022024/ Thu, 29 Feb 2024 05:03:33 +0000 https://www.adexchanger.com/?p=396558 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s Open Intel  Starting in 2019, a government technology contractor named Mike Yeagley went on a roadshow of sorts, demonstrating to US intelligence agencies how ad tech data might be used to compromise Americans. He was also a “scout” for US agencies […]

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]]> Steal This Idea: 7 Ad Tech Founders Share What Business They’d Start Today If They Could https://www.adexchanger.com/strategy/steal-this-idea-7-ad-tech-founders-share-what-business-theyd-start-today-if-they-could/ Fri, 12 Jun 2020 10:00:25 +0000 https://www.adexchanger.com/?p=135954 Ad tech founders know how to spot a trend when they see one, but there are always the ideas that got away, or the startup inspiration that sparks from a current event or a chance encounter. Today, some founding industry vets have moved on and are applying their expertise chops to brand-new industries. Post-AppNexus, Brian […]

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]]> Social Distancing With Friends: MathCapital Operating Partner Eric Franchi https://www.adexchanger.com/adexchanger-talks/social-distancing-with-friends-mathcapital-operating-partner-eric-franchi/ Mon, 30 Mar 2020 14:29:02 +0000 https://www.adexchanger.com/?p=131570 Nope, the social distancing ain’t over yet. Will it ever be? In this episode, Eric Franchi – cofounder of the OG ad net Undertone and operating partner at MathCapital – talks about how ad tech startups can survive the pandemic and the subsequent economic fallout. Are there still investment opportunities? This is the third economic […]

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]]> Eric Franchi, Ad Tech Vet: The Exit Interview https://www.adexchanger.com/ad-exchange-news/eric-franchi-ad-tech-vet-exit-interview/ Fri, 26 May 2017 17:02:52 +0000 https://adexchanger.com/?p=112823 If you work in ad tech, you’ve probably crossed paths with Eric Franchi, co-founder of early ad-net-turned-creative-ad-platform Undertone, somewhere on the conference circuit. Franchi has set his sights on new endeavors, as the longtime investor and startup adviser revealed late Thursday his last day at Undertone will be June 1. Franchi helped carry Undertone through […]

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]]> Ad Tech: Stop Calling It An Apocalypse https://www.adexchanger.com/data-driven-thinking/ad-tech-stop-calling-apocalypse/ https://www.adexchanger.com/data-driven-thinking/ad-tech-stop-calling-apocalypse/#comments Fri, 30 Sep 2016 13:31:49 +0000 https://adexchanger.com/?p=109272 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, co-founder at Undertone. It seems that every single year for the past 10, someone has been playing the funeral march for the ad tech industry. Venture capitalists have […]

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