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Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

Anthony Vargas — Tue, 20 Aug 2024 04:45:06 +0000

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue

AdExchanger — Wed, 07 Aug 2024 04:03:12 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform. But then rates dropped from […]

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Brian Lesser Is The New Global CEO Of GroupM

Allison Schiff — Wed, 17 Jul 2024 14:30:59 +0000

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer. On Wednesday, WPP announced that Brian Lesser is the new global CEO for GroupM, which houses ad buying agencies, including Mindshare, EssenceMediacom and Wavemaker. Lesser […]

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Shaken To The Core, Again; Life In The FAST Lane

AdExchanger — Wed, 17 Jul 2024 04:03:01 +0000

The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.

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Measure Me This

Alyssa Boyle — Tue, 18 Jun 2024 10:00:15 +0000

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.

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GARM And Ad Net Zero Release Standards To Measure Carbon Emissions From Media

Nicole Ortiz — Mon, 17 Jun 2024 11:49:49 +0000

It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and trade organization Ad Net Zero have spent the past year developing a framework for tracking emissions. The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, is the first iteration of […]

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Alternative IDs Hold Promise, But Lack Scale

Alyssa Boyle — Thu, 23 May 2024 18:15:30 +0000

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, ID5, Lotame’s Panorama ID and dozens of others.

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4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet

Alyssa Boyle — Mon, 22 Apr 2024 05:00:06 +0000

The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.

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Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?

AdExchanger — Fri, 19 Apr 2024 04:03:39 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RMN Seedlings Fin tech valuations have see-sawed over the past couple of years. And now Ramp, the corporate credit card and expense service, is raising $150 million at a $7.6 billion valuation, The Information reports. That’s up from a $5.5 billion valuation last […]

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Inside The Secret Meetings To Define MFA

Anthony Vargas — Mon, 11 Mar 2024 13:51:17 +0000

Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define MFA, which is causing problems for some publishers that feel unfairly lumped into the made-for-advertising category. AdExchanger has learned that the 4A’s […]

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