Topic

Data Privacy

  • Twitter's Sarah Personette: 'Business Is The Most Personal Thing In The World'

    Sarah Personette’s career has taken her on a wild tour around the industry. After graduating from Northwestern in 2001, she landed an agency job at Starcom – taking the interview on a whim. She was on an upward trajectory when she left the agency world to join an upstart social media company called Facebook. “My […]

  • DMPs Aren’t Dead, But They Must Continue To Evolve

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}. Google’s announcement to deprecate the Chrome cookie within two years seals the fate of anonymous behavioral data and its underlying identifiers and technology. The move […]

  • Chrome Is Killing Cookies – But SameSite Still Needs To Be Updated

    By 2022, third-party cookies will be obsolete in Chrome. But there’s a more pressing deadline looming that advertisers need to prepare for: SameSite. Beginning on Feb. 4, Chrome will stop supporting cross-site third-party cookie sharing by default. Third-party cookies that aren’t secure – as in, accessed over HTTPS – and also properly labeled using the […]

  • No Ads In WhatsApp; New RTB Guidance From UK Regulator

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype […]

  • ANA And 4As Condemn Chrome Cookie Decision; Pelosi Lashes Out At Facebook

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbs Industry trade bodies are not pleased with Google’s bombshell announcement this week that it would phase out support for third-party cookies over the next two years. In an open letter, the Association of National Advertisers (ANA) and the American Association of Advertising […]

  • Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

    With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of […]

  • App Ecosystem Sustains Hypergrowth; NBCU Attempts Balancing Act With Peacock

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. There’s An App For That Mobile apps earned $190 billion in ad revenue in 2019 and are forecast to surpass $240 billion this year, according to App Annie’s annual report. App stores made $120 billion from in-app and app download payments, with 72% coming […]

  • Grindr’s Data Is Sensitive, But Its Data-Sharing Practices Are The Norm In The App World

    Grindr and a handful of other dating apps are getting publicly pummeled for sharing personal user data, including location data and sexual preferences, with third-party companies. But Grindr, OKCupid, Tinder and others are not alone. The practice is pervasive among every type of app. A report released Tuesday by the Norwegian Consumer Council, an Oslo-based […]

  • X-Mode Acquires Location Data Assets From UK-Based Location Sciences

    While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns. […]

  • What’s In Google’s Privacy Sandbox? Nothing, For Now

    Google plans to phase out third-party cookies by 2022. What will replace them? The answer lies in Google’s Privacy Sandbox, a proposed set of web standards designed to protect privacy while still giving advertisers the ability to target and measure campaigns. In other words, the standards are web browser APIs that will eventually serve as […]

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TikTok Wants To Win All The Screens, Not Just Your Smartphone

“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”

The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’

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Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out

Many of Publicis’ fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?