IRI Archives | AdExchanger https://www.adexchanger.com/tag/iri/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png IRI Archives | AdExchanger https://www.adexchanger.com/tag/iri/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network https://www.adexchanger.com/audio/vibenomics-nets-12-3-million-in-funding-to-expand-in-store-programmatic-audio-network/ Tue, 31 May 2022 13:45:12 +0000 https://www.adexchanger.com/?p=206666 In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to […]

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]]> Planning To Invest In Retail Media Networks? It Pays To Sweat The Details https://www.adexchanger.com/data-driven-thinking/planning-to-invest-in-retail-media-networks-it-pays-to-sweat-the-details/ Fri, 28 Jan 2022 05:30:23 +0000 https://www.adexchanger.com/?p=183931 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Ellgass, EVP for retail marketing solutions at IRI. In a post-cookie world, retail media networks (RMNs) have the potential to be an important channel in a brand’s comprehensive advertising […]

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]]> The Future Of Retail Media Platforms Will Split From Walled Gardens, Says IRI’s Pelino https://www.adexchanger.com/ecommerce-2/the-future-of-retail-media-platforms-will-split-from-walled-gardens-says-iris-pelino/ Wed, 12 Jan 2022 21:55:50 +0000 https://www.adexchanger.com/?p=184115 The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering groceries online for the first time skyrocketed, but the trend was already underway. The rush of retailers into the programmatic platform business meant they tended to follow the playbook laid out by the by the […]

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]]> Why We Need A UPC Code For Ads https://www.adexchanger.com/data-driven-thinking/why-we-need-a-upc-code-for-ads/ Mon, 23 Sep 2019 04:05:52 +0000 https://adexchanger.com/?p=125586 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a […]

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]]> How IRI Is Setting Up Shop For The Next Generation Of Retail Data https://www.adexchanger.com/online-advertising/how-iri-is-setting-up-shop-for-the-next-generation-of-retail-data/ Thu, 14 Mar 2019 05:17:49 +0000 https://adexchanger.com/?p=122652 The 40-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution. The bulk of IRI’s revenue still comes from its longstanding market share analytics business, said President and CEO Andrew Appel. “But business is shifting dramatically […]

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]]> Amazon, Personalization And The AI Effect https://www.adexchanger.com/data-driven-thinking/amazon-personalization-ai-effect/ Tue, 07 Nov 2017 18:43:25 +0000 https://adexchanger.com/?p=115168 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, senior vice president of omnichannel media at Information Resources Inc. (IRI). When my 5-year-old son opened his birthday present from my 72-year-old mother this summer, he proclaimed that Grandma […]

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]]> Clorox Taps Simulmedia And IRI To Determine How TV Drives Sales https://www.adexchanger.com/digital-tv/clorox-taps-simulmedia-iri-validate-tv-drives-sales/ Wed, 15 Feb 2017 19:00:36 +0000 https://adexchanger.com/?p=111263 Simulmedia has sweetened its targeting capabilities for TV buyers. Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores. These segments determine consumers’ likelihood to purchase based on different propensities. This is the first […]

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]]> Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push https://www.adexchanger.com/mobile/location-meets-transaction-data-cardlytics-cross-device-measurement-push/ Thu, 19 May 2016 16:47:05 +0000 https://adexchanger.com/?p=107281 Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases. Drawbridge is the first cross-device platform to access Cardlytics Measurement, a tool that gauges metrics like average basket size and the view […]

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