Comic: Smart Bet
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Topic
Artificial Intelligence
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GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue
In today’s newsletter: Google’s generative search experience launches in the US; kid-focused brands worry Instagram is serving their ads to predators; Fox hypes clean rooms and shoppable TV at the upfronts.
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BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.
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It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side
Buyers could solve many of the issues they have with the open web by focusing less on viewability and clicks and more on driving performance outcomes, says Goodway Group director of strategic partnerships Andrea Kwiatek.
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OPINION: Data-Driven ThinkingA Pragmatic Approach To Banishing MFA From The Supply Chain
MFA sites simply don’t belong on ad exchanges. And the industry already has the tools it needs to eliminate MFA from the supply chain.
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Life, Or Something Like It; Buyers Bet On Upfront Week
In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.
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News Corp Earnings Illustrate The News Industry’s Ad Woes
The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.
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Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic
Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.
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DoubleVerify’s Stock Tanks On Weak 2024 Guidance
DoubleVerify reported its Q1 earnings on Tuesday and guess which topics didn’t come up, even once? The Forbes-run MFA subdomain, DV’s apparent misreporting of X’s brand safety rates and not a single tough question about measurement gaps.
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Reddit’s First-Ever Earnings Call Centers On Success In Search
Advertising accounted for $222.7 million, up 39% YOY. CEO Steve Huffman attributed this growth to a boost in search traffic from Google.
Must Read
Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?
History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.
DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet
Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.
Browser Extension Developers Say Google And Apple Need CMA Oversight
A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.
TikTok Wants To Win All The Screens, Not Just Your Smartphone
“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”
The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’
The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.
Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out
Many of Publicis’ fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?