Joe Marchese Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/joe-marchese/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Joe Marchese Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/joe-marchese/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures https://www.adexchanger.com/investment/attention-measurement-startup-adelaide-snags-7-million-in-seed-funding-from-human-ventures/ Tue, 07 Jun 2022 13:00:15 +0000 https://www.adexchanger.com/?p=207792 Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the […]

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]]> Joe Marchese’s New Venture, Attention Capital, Will Invest In Media Brands And Ad Tech https://www.adexchanger.com/digital-marketing-2/joe-marcheses-new-venture-attention-capital-will-invest-in-media-brands-and-ad-tech/ Mon, 05 Aug 2019 21:45:00 +0000 https://adexchanger.com/?p=124865 Former Fox executive Joe Marchese is getting ready to kick the tires on some ad tech assets for his new company, Attention Capital. But first, he needs a few media brands in his portfolio. On Monday, Attention made its first acquisition, throwing in with Lupa Systems, James Murdoch’s private investment firm, for a controlling stake […]

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