Joe Zawadzki Archives | AdExchanger

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

Anthony Vargas — Tue, 20 Aug 2024 04:45:06 +0000

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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Ads For What You Can’t Get At Walmart; Anything Is Possible

AdExchanger — Mon, 29 Jul 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, self-serve and managed service offerings, and they’ve effectively converted most old-school shopper marketing budgets to […]

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How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?

AdExchanger — Thu, 29 Feb 2024 05:03:33 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s Open Intel Starting in 2019, a government technology contractor named Mike Yeagley went on a roadshow of sorts, demonstrating to US intelligence agencies how ad tech data might be used to compromise Americans. He was also a “scout” for US agencies […]

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Blue-Chip Or Green-Chip Agency Accounts; Google’s Epic Mistake

AdExchanger — Wed, 06 Dec 2023 05:03:33 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win Is A Win? Blue-chip accounts are coveted on Madison Ave, but it’s impossible to tell which clients are really the key wins for the agencies involved. Winning the McDonald’s or Coca-Cola account comes with cachet and solid earned media, but the […]

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Infillion Puts In Top Bid For MediaMath; Meta Courts Cash With Coupons

AdExchanger — Wed, 23 Aug 2023 04:03:23 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include its demand-side and data management platforms, Insider reports. Sources say Infillion is making a bid of around $22 million. That’s a steal for a company […]

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Will Joe Zawadzki Buy His Baby Out Of Bankruptcy?; Netflix Concedes On CPMs Yet Again

AdExchanger — Mon, 31 Jul 2023 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go up for auction in Delaware bankruptcy court next week, founder and one-time CEO Joe Zawadzki may be in the mix. Zawadzki wants to buy and revive the demand-side platform he founded in 2007 … and […]

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MediaMath Founder Joe Zawadzki Weighs In On The Bankruptcy And His ‘Third Act’

Allison Schiff — Thu, 06 Jul 2023 12:15:35 +0000

When MediaMath filed for bankruptcy on Friday, the company’s co-founder and former CEO, Joe Zawadzki, was on the outside looking in. Zawadzki had been replaced early last year by MediaMath board member and former Sizmek chief Neil Nguyen, who took the reins as CEO with a remit to get the company sold. When a deal […]

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MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart

Allison Schiff — Fri, 30 Jun 2023 14:34:28 +0000

The house Joe Zawadzki built will be foreclosed. AdExchanger has learned that the demand-side platform, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. Emails went out to MediaMath staffers and partners on Friday morning to say the company will shut down operations in […]

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Viant And MediaMath, Stronger Together; Will Prime Go AVOD?

AdExchanger — Thu, 08 Jun 2023 04:03:02 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]

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MediaMath Goes To The SOURCE, With CEO Joe Zawadzki

Zach Rodgers — Wed, 13 Jan 2021 22:10:06 +0000

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. MediaMath has finished phase one of its SOURCE product – AKA “the industry’s first fully-transparent supply chain,” in the words of CEO Joe Zawadzki. To assemble SOURCE, MediaMath obtained buy-in from a large group of SSPs, publishers, brand […]

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