jonah goodhart Archives | AdExchanger https://www.adexchanger.com/tag/jonah-goodhart/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png jonah goodhart Archives | AdExchanger https://www.adexchanger.com/tag/jonah-goodhart/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 When It Comes To Ad Quality, Programmatic Isn’t The Problem https://www.adexchanger.com/advertiser/comes-ad-quality-programmatic-isnt-problem/ https://www.adexchanger.com/advertiser/comes-ad-quality-programmatic-isnt-problem/#comments Fri, 27 Oct 2017 04:30:14 +0000 https://adexchanger.com/?p=115000 Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposed […]

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]]> https://www.adexchanger.com/advertiser/comes-ad-quality-programmatic-isnt-problem/feed/ 1 Startup Backed By A Crew Of Angels, Including Jonah Goodhart, Raises $6.8 Million Series A To Gather Self-Declared Data https://www.adexchanger.com/mobile/startup-backed-crew-angels-including-jonah-goodhart-raises-6-8-million-series-gather-self-declared-data/ https://www.adexchanger.com/mobile/startup-backed-crew-angels-including-jonah-goodhart-raises-6-8-million-series-gather-self-declared-data/#comments Wed, 09 Aug 2017 14:30:30 +0000 https://adexchanger.com/?p=113879 Jebbit has a fresh approach to data collection: Ask the consumer to participate. The Boston-based startup, which announced a $6.8 million Series A on Wednesday, is helping enterprise brands and professional sports teams get consumers to proactively share their first-party data. The round was led by Manifest Investment Partners, with pinch-hitting from several strategic ad […]

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]]> https://www.adexchanger.com/mobile/startup-backed-crew-angels-including-jonah-goodhart-raises-6-8-million-series-gather-self-declared-data/feed/ 1 Moat CEO On Raising $50 Million And The Friction Of New Measurement https://www.adexchanger.com/platforms/moat-ceo-on-raising-50-million-and-the-friction-of-new-measurement/ Tue, 22 Mar 2016 16:04:44 +0000 https://adexchanger.com/?p=106203 Moat CEO Jonah Goodhart finds himself in the middle of the industry’s rocky transition from transacting on ad impressions served to running campaigns with tags to track bots and viewability. He says the first step in this transition is to ditch the served impressions in favor of a standard that’s based on how many impressions […]

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]]> Viewability Is Just A Beginning, Not An End https://www.adexchanger.com/analytics/viewability-is-just-a-beginning-not-an-end/ https://www.adexchanger.com/analytics/viewability-is-just-a-beginning-not-an-end/#comments Mon, 23 Dec 2013 05:09:44 +0000 http://www.adexchanger-local.com/?p=86012 Last summer, analysts and industry players predicted viewability would become the standard metric for display branding performance. But for Jonah Goodhart, CEO of analytics services provider Moat, viewability is a starting point to determine the value of a display placement instead of the tool that will kill the clickthrough. “Two-thirds of all the world’s ad […]

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