Audi Drives Performance With An Attention-Based Bidding Algorithm
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including conversion rate. Luxury car manufacturer Audi recently experimented with using attention metrics to algorithmically adjust programmatic bidding on ad inventory based on the amount of attention those ad placements are likely to draw. Audi then measured the impact high-attention placements had on post-click conversions.