MediaLink Archives | AdExchanger

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

Anthony Vargas — Tue, 20 Aug 2024 04:45:06 +0000

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

The post Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita appeared first on AdExchanger.

Reddit Acquires Memorable AI To Build Its Version of Google PMax

Anthony Vargas — Thu, 01 Aug 2024 11:00:32 +0000

In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […]

The post Reddit Acquires Memorable AI To Build Its Version of Google PMax appeared first on AdExchanger.

Ads For What You Can’t Get At Walmart; Anything Is Possible

AdExchanger — Mon, 29 Jul 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, self-serve and managed service offerings, and they’ve effectively converted most old-school shopper marketing budgets to […]

The post Ads For What You Can’t Get At Walmart; Anything Is Possible appeared first on AdExchanger.

NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?

AdExchanger — Mon, 18 Mar 2024 04:03:28 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV publisher for PAIR last week when NBCUniversal announced that it’s integrating with the solution through DV360, Broadcasting+Cable reports. For the uninitiated, PAIR stands for Publisher Advertiser Identity Reconciliation, and it’s Google’s protocol for securely matching […]

The post NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along? appeared first on AdExchanger.

The Complexity Of Carriage Rights; Snap’s Scale Problem

AdExchanger — Thu, 14 Mar 2024 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Beware Of Biddable When programmatic meets TV carriage rights, the result can be pretty messy. One reason is because programmers, streaming apps and distributors all have sales rights for the same inventory, and so advertisers end up bidding against themselves in supply paths […]

The post The Complexity Of Carriage Rights; Snap’s Scale Problem appeared first on AdExchanger.

Unpacking ‘Performance TV’

Alyssa Boyle — Tue, 05 Mar 2024 11:00:52 +0000

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.

The post Unpacking ‘Performance TV’ appeared first on AdExchanger.

CES: A Connected TV Recap

Alyssa Boyle — Fri, 12 Jan 2024 05:25:38 +0000

CES this year was a petri dish of news and gossip (and hopefully not COVID) among the CTV ad industry.

The post CES: A Connected TV Recap appeared first on AdExchanger.

Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal

AdExchanger — Thu, 20 Apr 2023 04:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when their services became (more likely than not) verboten. Drawbridge, for instance, left Europe when it became clear that regulators had cross-device graphs in their crosshairs. […]

The post Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal appeared first on AdExchanger.

The Point Of Personalization; United Talent Agency Buys MediaLink

AdExchanger — Fri, 17 Dec 2021 05:03:45 +0000

That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped feature, an annual breakdown of each user’s most listened to songs and programs for the year. That roundup is then shared on social media, with captions like, “Spotify thinks I need therapy.” Every year, Spotify […]

The post The Point Of Personalization; United Talent Agency Buys MediaLink appeared first on AdExchanger.

Podcast: Dishing With Mr. Cannes, Michael Kassan

Zach Rodgers — Mon, 17 Jun 2019 11:30:14 +0000

Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended […]

The post Podcast: Dishing With Mr. Cannes, Michael Kassan appeared first on AdExchanger.