mediamath Archives | AdExchanger

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

Anthony Vargas — Tue, 20 Aug 2024 04:45:06 +0000

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt

AdExchanger Guest Columnist — Mon, 01 Jul 2024 04:35:11 +0000

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […]

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MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell

Allison Schiff — Tue, 25 Jun 2024 10:00:45 +0000

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action

AdExchanger — Tue, 30 Apr 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed. The report could be characterized as ominous for the Privacy Sandbox – especially considering Google kicked the can on depreciation yet again. […]

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How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?

AdExchanger — Thu, 29 Feb 2024 05:03:33 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s Open Intel Starting in 2019, a government technology contractor named Mike Yeagley went on a roadshow of sorts, demonstrating to US intelligence agencies how ad tech data might be used to compromise Americans. He was also a “scout” for US agencies […]

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Fyllo|Semasio Ditches Its Cannabis Compliance Roots To Go All In On Contextual

Anthony Vargas — Tue, 30 Jan 2024 13:30:32 +0000

Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting, per an announcement on Tuesday. The company is also rebranding as Fyllo|Semasio to emphasize the contextual targeting tech it acquired from Semasio in […]

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The Top 10 AdExchanger Stories Of 2023

Sarah Sluis — Thu, 21 Dec 2023 06:00:32 +0000

Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees. DSPs tried to hop over SSPs. SSPs tried to hop over DSPs. One former great, MediaMath, bit the dust as […]

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The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023

Anthony Vargas — Tue, 19 Dec 2023 05:35:45 +0000

To find out what truly matters in digital advertising, there’s no better source than the professionals who work in the trenches. The thought leaders highlighted here have their fingers on the pulse of programmatic. From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […]

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Kepler Group Flexes Its New Creative Arm, Backed By Serious Data Muscle

Hana Yoo — Mon, 18 Dec 2023 05:45:46 +0000

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if at all. Kepler Group, which launched Kepler Creative in October, marking its first foray into creative production, wants to fix that disconnect. […]

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Google’s Temporary Opt-Out; Finding Your Fans

AdExchanger — Thu, 07 Dec 2023 05:03:43 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]

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