Michael Kassan Archives | AdExchanger

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

Anthony Vargas — Tue, 20 Aug 2024 04:45:06 +0000

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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Reddit Acquires Memorable AI To Build Its Version of Google PMax

Anthony Vargas — Thu, 01 Aug 2024 11:00:32 +0000

In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […]

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Ads For What You Can’t Get At Walmart; Anything Is Possible

AdExchanger — Mon, 29 Jul 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, self-serve and managed service offerings, and they’ve effectively converted most old-school shopper marketing budgets to […]

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French Game Developer Acquires BeReal; Food Delivery Is Driving Ads

AdExchanger — Wed, 12 Jun 2024 04:03:51 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]

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The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential?

Anthony Vargas — Thu, 18 Apr 2024 04:45:57 +0000

If sunlight is the best disinfectant – well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup. But despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful […]

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Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire

AdExchanger — Wed, 17 Apr 2024 04:03:51 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]

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NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?

AdExchanger — Mon, 18 Mar 2024 04:03:28 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV publisher for PAIR last week when NBCUniversal announced that it’s integrating with the solution through DV360, Broadcasting+Cable reports. For the uninitiated, PAIR stands for Publisher Advertiser Identity Reconciliation, and it’s Google’s protocol for securely matching […]

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The Complexity Of Carriage Rights; Snap’s Scale Problem

AdExchanger — Thu, 14 Mar 2024 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Beware Of Biddable When programmatic meets TV carriage rights, the result can be pretty messy. One reason is because programmers, streaming apps and distributors all have sales rights for the same inventory, and so advertisers end up bidding against themselves in supply paths […]

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Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal

AdExchanger — Thu, 20 Apr 2023 04:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when their services became (more likely than not) verboten. Drawbridge, for instance, left Europe when it became clear that regulators had cross-device graphs in their crosshairs. […]

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Podcast: Dishing With Mr. Cannes, Michael Kassan

Zach Rodgers — Mon, 17 Jun 2019 11:30:14 +0000

Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended […]

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