moat Archives | AdExchanger

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

Anthony Vargas — Tue, 20 Aug 2024 04:45:06 +0000

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

The post Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita appeared first on AdExchanger.

Episode 300: The End of The Oracle Advertising Era

Sarah Sluis — Thu, 11 Jul 2024 14:39:04 +0000

The Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just acquired Grapeshot, its last nine-figure advertising acquisition. It would only take another six years for its advertising business to enter a decline and then get the axe on an earnings call on June 12. […]

The post Episode 300: The End of The Oracle Advertising Era appeared first on AdExchanger.

Inside The Fall Of Oracle’s Advertising Business

James Hercher — Mon, 01 Jul 2024 12:40:04 +0000

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […]

The post Inside The Fall Of Oracle’s Advertising Business appeared first on AdExchanger.

As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt

AdExchanger Guest Columnist — Mon, 01 Jul 2024 04:35:11 +0000

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […]

The post As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt appeared first on AdExchanger.

Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification?

AdExchanger — Fri, 11 Aug 2023 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]

The post Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification? appeared first on AdExchanger.

Video Measurement Is Getting Smarter – So Why Press For A Dumb Currency?

AdExchanger Guest Columnist — Tue, 25 Apr 2023 04:35:29 +0000

C-level stakeholders across the video ad ecosystem have two topics on their minds these days: The inevitability of “cross-media measurement” giving marketers single-source calculations of deduplicated reach and frequency across all video assets on a campaign level. The sharpness of new insights from multiple research companies (like Adelaide, Dumbstruck, Lumen, MarketCast, Moat, TVision, etc.) that […]

The post Video Measurement Is Getting Smarter – So Why Press For A Dumb Currency? appeared first on AdExchanger.

There’s No Single Solution For Privacy-Protected Advertising

AdExchanger Guest Columnist — Tue, 27 Sep 2022 04:35:00 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of major consequence for […]

The post There’s No Single Solution For Privacy-Protected Advertising appeared first on AdExchanger.

Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown

AdExchanger — Fri, 19 Aug 2022 04:03:38 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]

The post Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown appeared first on AdExchanger.

EDO Raises $80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested

AdExchanger — Fri, 08 Apr 2022 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation. The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD […]

The post EDO Raises $80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested appeared first on AdExchanger.

Oracle’s Moat Launches Outcomes API For CPG Sales, With StackAdapt As Initial DSP Partner

James Hercher — Thu, 23 Sep 2021 16:02:08 +0000

The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced its first DSP integration with StackAdapt on Thursday. The product is specific for CPG and retail vertical clients, with Moat licensing data from retail membership and loyalty programs to connect those customers to online identity […]

The post Oracle’s Moat Launches Outcomes API For CPG Sales, With StackAdapt As Initial DSP Partner appeared first on AdExchanger.