nielsen Archives | AdExchanger https://www.adexchanger.com/tag/nielsen/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png nielsen Archives | AdExchanger https://www.adexchanger.com/tag/nielsen/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

The post Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita appeared first on AdExchanger.

]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland https://www.adexchanger.com/daily-news-roundup/wednesday-10072024/ Wed, 10 Jul 2024 04:03:07 +0000 https://www.adexchanger.com/?p=407810 Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.

The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland appeared first on AdExchanger.

]]> Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen https://www.adexchanger.com/daily-news-roundup/monday-08072024/ Mon, 08 Jul 2024 04:03:55 +0000 https://www.adexchanger.com/?p=407632 Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.

The post Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen appeared first on AdExchanger.

]]> With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Frequency https://www.adexchanger.com/on-tv-and-video/with-tv-impressions-vanishing-campaigns-must-focus-on-resonance-not-reach/ Tue, 04 Jun 2024 04:35:17 +0000 https://www.adexchanger.com/?p=404849 Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To quote AdExchanger Associate Editor Alyssa Boyle’s reaction to this prediction: “Huh?” Frankly, the TV market’s vanishing impression problem is even more concerning than the numbers indicate. We know that viewing is rapidly migrating from linear […]

The post With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Frequency appeared first on AdExchanger.

]]> Comic: Sorry, Not Sorry! https://www.adexchanger.com/comic-strip/comic-sorry-not-sorry/ Fri, 24 May 2024 04:15:55 +0000 https://www.adexchanger.com/?p=403791 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Sorry, Not Sorry! appeared first on AdExchanger.

]]> How To Measure TV And Video Viewership When Every Currency Is Different https://www.adexchanger.com/ctv-roundup/how-to-measure-tv-and-video-viewership-when-every-currency-is-different/ Fri, 05 Apr 2024 04:55:40 +0000 https://www.adexchanger.com/?p=399067 Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.

The post How To Measure TV And Video Viewership When Every Currency Is Different appeared first on AdExchanger.

]]> Will The JIC Stick?; Spotify’s Lagging Ads ARPU https://www.adexchanger.com/daily-news-roundup/thursday-04042024/ Thu, 04 Apr 2024 04:03:55 +0000 https://www.adexchanger.com/?p=398967 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not It! The broadcaster-backed joint industry committee (JIC) is celebrating its certification of Comscore and VideoAmp as national TV currencies this week. But it also draws attention to the standoff between the JIC and the media and measurement companies that won’t join. Nielsen […]

The post Will The JIC Stick?; Spotify’s Lagging Ads ARPU appeared first on AdExchanger.

]]> Nielsen Claims Its Place In The TV Currency Race https://www.adexchanger.com/measurement/nielsen-claims-its-place-in-the-tv-currency-race/ Wed, 03 Apr 2024 08:00:34 +0000 https://www.adexchanger.com/?p=398891 Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors.

The post Nielsen Claims Its Place In The TV Currency Race appeared first on AdExchanger.

]]> The JIC And The MRC Clarify Their Purpose And How They’re Different https://www.adexchanger.com/measurement/the-jic-and-the-mrc-clarify-their-purpose-and-how-theyre-different/ Wed, 27 Mar 2024 13:00:09 +0000 https://www.adexchanger.com/?p=398358 The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has been a charged topic ever since the JIC formed last year.

The post The JIC And The MRC Clarify Their Purpose And How They’re Different appeared first on AdExchanger.

]]> Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes https://www.adexchanger.com/daily-news-roundup/thursday-21032024/ Thu, 21 Mar 2024 04:03:42 +0000 https://www.adexchanger.com/?p=398006 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Meta’s version […]

The post Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes appeared first on AdExchanger.

]]>