nishat mehta Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/nishat-mehta/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png nishat mehta Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/nishat-mehta/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 Who Will Win The Marketing Tech Playoffs? https://www.adexchanger.com/data-driven-thinking/who-will-win-the-marketing-tech-playoffs/ https://www.adexchanger.com/data-driven-thinking/who-will-win-the-marketing-tech-playoffs/#comments Wed, 16 Sep 2015 14:07:10 +0000 https://adexchanger.com/?p=103247 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, head of brands at 84.51°. As a Los Angeles Lakers fan, you might think the playoffs are the furthest thing from my mind given that it’s only September. […]

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]]> https://www.adexchanger.com/data-driven-thinking/who-will-win-the-marketing-tech-playoffs/feed/ 1 The Newest Asset Class: Data https://www.adexchanger.com/data-driven-thinking/the-newest-asset-class-data/ https://www.adexchanger.com/data-driven-thinking/the-newest-asset-class-data/#comments Fri, 09 Jan 2015 05:06:44 +0000 https://adexchanger.com/?p=98207 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Thousands of years ago, economies were built on bartering. It was an inefficient system that required both parties to offer […]

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]]> https://www.adexchanger.com/data-driven-thinking/the-newest-asset-class-data/feed/ 2 It’s Too Soon To Write The Mobile App’s Obituary https://www.adexchanger.com/data-driven-thinking/its-too-soon-to-write-the-mobile-apps-obituary/ Tue, 23 Sep 2014 04:04:19 +0000 http://www.adexchanger-local.com/?p=96312 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Mobile phone owners are using fewer apps, Deloitte recently reported, and 90% have never bought an app or other smartphone […]

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]]> My Customer, My Friend https://www.adexchanger.com/data-driven-thinking/my-customer-my-friend/ Tue, 25 Mar 2014 04:04:40 +0000 http://www.adexchanger-local.com/?p=89428 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Consumers further consolidated the number of retailers they invested in last year, shopping at fewer stores than in the past, […]

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]]> Marketing to the Quantified Self https://www.adexchanger.com/data-driven-thinking/marketing-to-the-quantified-self/ Tue, 20 Aug 2013 04:05:52 +0000 http://www.adexchanger-local.com/?p=81086 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. In all the talk about big data, we have largely ignored the most valuable source of that data: the consumer. […]

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