TubeMogul Archives | AdExchanger

Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

Anthony Vargas — Tue, 20 Aug 2024 04:45:06 +0000

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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The Trade Desk Tests Its Agency Legacy; Google’s Agency Relationships Change, Too

AdExchanger — Wed, 25 Jan 2023 05:03:17 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Punches In 2016, The Trade Desk cracked open the DSP market by sticking with agencies. DSPs such as Turn and TubeMogul attempted to go brand-direct but were dropped by agencies and AppNexus, the top dog DSP at the time, refashioned itself as […]

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New Chief For Adobe Ad Cloud As TubeMogul Integration Marches On

Kelly Liyakasa — Tue, 13 Feb 2018 13:00:49 +0000

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media and advertising business. His title is VP and GM of Adobe Advertising Cloud. Meanwhile his predecessor, TubeMogul CEO and founder Brett Wilson, is now […]

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A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays

Kelly Liyakasa — Fri, 25 Aug 2017 04:30:01 +0000

There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity. “Thirty-six months ago, YouTube MCNs [multichannel networks] were the video solution of choice to reach audiences with compelling content,” said Elgin Thompson, managing director for investment bank Digital Capital Advisors. “Now, solutions intended to monetize […]

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Tremor Video Sells Its Demand-Side Business To Taptica For $50M

Kelly Liyakasa — Mon, 07 Aug 2017 15:22:34 +0000

Tremor Video, one of the earliest video ad nets, has sold its demand-side business to the Israeli mobile ad platform Taptica for $50 million, the company revealed Monday. Tremor’s buy-side assets will be housed under an independent business division within Taptica called Tremor Video DSP. All of Tremor’s buy-side employees, led by longtime Tremor exec […]

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Google To Support Addressable And Linear TV Ad Buys On DBM

Kelly Liyakasa — Mon, 24 Apr 2017 13:29:18 +0000

Google is adding advanced TV buying capabilities to its demand-side platform, DoubleClick Bid Manager (DBM). For the first time, Google will connect its ad tech to addressable TV inventory through its broadband and TV service, Google Fiber. Google will also support local market TV buys in DBM through a partnership with WideOrbit, as well as […]

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Dr. Pepper Snapple Group Primes A Programmatic In-House Strategy

Kelly Liyakasa — Thu, 23 Mar 2017 16:00:58 +0000

Until late 2016, Dr. Pepper Snapple Group had partnered with an agency to manage most of its programmatic and data capabilities. But like many marketers, the beverage brand sees value in making media its own remit. “It made more sense to pull that in-house so we’d have more transparency into how everything was working, what […]

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Adobe Takes Aim At Google And Other Marketing Clouds And TV Is Its Main Weapon

Kelly Liyakasa — Tue, 21 Mar 2017 10:00:41 +0000

Adobe has rolled out an Advertising Cloud, a merger between its Adobe Media Optimizer products and the acquisition of video DSP TubeMogul, the company revealed Tuesday at the Adobe Summit in Las Vegas. Adobe Media Optimizer previously was housed under the Adobe Marketing Cloud and consisted mostly of search, dynamic creative and somewhat limited display […]

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Is Header Bidding A Frankenstein’s Monster For Buyers?

AdExchanger — Fri, 16 Dec 2016 05:05:42 +0000

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Bell, senior director of product, inventory, at TubeMogul. Dr. Frankenstein meant well. We all know the story: The young doctor discovers a secret technique to animate the lifeless. However, the creature built by […]

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Adobe Doubles Down On Yield Management For TV Publishers

Kelly Liyakasa — Wed, 14 Dec 2016 14:00:41 +0000

Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves the way Primetime users package and price TV audiences and content. “TV Media Management allows you to see where there may be contention for impressions if certain TV deals close and the best place to […]

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