Agenda At-A-Glance
Agenda
September 24, 2024
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Breakfast Topic-Focused Roundtables
8:00am – 8:45amGrab breakfast and join our new Topic-Focused Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals. Topics to be announced.
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Who Knows Ad Tech Better Than the Head of Media of The Hershey Company?
9:05am – 9:25amBecause Vinny Rinaldi has logged time everywhere, from first-gen programmatic startups (who remembers Adap.tv?) to Google and Amazon. And he's led programmatic initiatives at GroupM and Dentsu to boot. Hear from Vinny as he shares how The Hershey Company is applying this detailed knowledge of ad tech to make the most out of its media spending decisions.
Recognized for his outspoken and innovative approach to marketing, Vinny has been instrumental in highlighting critical flaws within the industry, such as the misuse of last-click attribution models and the prevalence of misleading metrics. His keen understanding of the complexities behind media performance and his commitment to challenging the status quo make him a vital voice in the marketing world -- we can't wait to bring him on our stage.
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Vinny Rinaldi
Head of US Media // Hershey's
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Will AI Agents Steal Your Marketing Job?
9:45am – 10:10amMarketing has spawned many of generative AI’s earliest use cases — from creative ideation and content development to personalization and search optimization — all in the name of efficiency gains. According to Forrester’s Q2 CMO Pulse Survey, 45% of US B2C marketing executives agree that AI will lead to smaller marketing departments. But CMOs aren’t going to simply hand the keys to the marketing functions over to autonomous AI agents. They will, however, employ them as collaborative (albeit synthetic) members of their teams. During this keynote, you’ll hear how CMOs are leading the integration of AI without abandoning the human touch in marketing, and what it all means for you and your job.
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Mike Proulx
VP, Research Director // Forrester
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The Future Of The Open Internet Is … ?
10:30am – 10:50amThere are a few different ways to answer the question posed in the title of this session – which will be frank and provocative discussion about one of the most important topics in programmatic advertising today. Depending on who you ask, the future of the open internet is bright or bleak, promising or problematic. As the online ad industry grapples with regulation, signal loss, the scourge of low-quality inventory, media waste and (well, you get it), we’ve convened three of the top minds in ad tech to analyze the state of the open web. (You can leave your rose-colored glasses at home.)
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Ben Hovaness
Chief Media Officer // OMD -
Cavel Khan
Chief Growth Officer // Group Black -
Ari Paparo
CEO & Contributor // Marketecture Media -
Allison Schiff
Managing Editor // AdExchanger
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Networking Break
10:50am – 11:20am -
Fireside Chat with TikTok
11:30am – 11:50amTikTok’s meteoric rise as an ad platform is driving conversation inside and outside the ad industry. Hear from President of Global Business Solutions Blake Chandlee about how TikTok is building an ad platform that’s checking all the requisite boxes for advertisers, but also innovating in its approach to shoppability, influencers and more.
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Sarah Sluis
Executive Editor // AdExchanger -
Blake Chandlee
President, Global Business Solutions // Tik Tok
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Generative AI Unleashed: Breaking Barriers and Defining the Future
11:50am – 12:10pmJoin Yang Han, co-founder and CTO at StackAdapt for an insightful session on generative AI. Yang will breakdown what is and is not generative AI, an overview of the current state of the industry, and how generative AI will impact the future of the programmatic industry.
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Yang Han
Co-founder and CTO // StackAdapt
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Addressing the Elephant in the Room: Brand Safety and Suitability in Election Cycle News Advertising
12:10pm – 12:30pmIn every election, publishers must balance advertiser needs with journalistic integrity in politically charged environments. In this session, join Jana Meron, Vice President of Revenue Operations and Data at The Washington Post, as she tackles the critical issue of brand safety and suitability during election cycles. Delve into the impact of these tools on the monetization of digital display inventory adjacent to high-quality news content. Jana will share the strategies and technologies The Washington Post uses to maintain advertiser trust and maximize revenue while covering politically sensitive topics.
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Jana Meron
Vice President of Revenue Operations & Data // The Washington Post
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Lunch
12:30pm – 1:30pm -
Wall Street’s POV On Ad Tech
1:30pm – 1:50pmWall Street loves ad tech. Wall Street hates ad tech. The pendulum has swung back and forth for years. These days, the public markets are a mixed bag for ad tech companies. Stocks are all over the place. So, what is Wall Street looking for? We’ll have a Wall Street whisperer who can give you an insider’s peek into the investor's mind.
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Shweta Khajuria
Managing Director // Wolfe Research
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The Clean Room Disillusion – Are You Ready for What's Next?
1:50pm – 2:05pmDominated by flashy marketing campaigns and the influence of tech giants, data clean rooms are held up as the ideal solution for secure data collaboration. While the clean room does facilitate a degree of secure data sharing, it also constitutes an undeniably regressive tax for marketers. Join Ross Schwaber, SCUBA’s SVP of Solutions, as he cuts through the hype, exposes the limitations of clean rooms, and helps you embrace a nimble approach to privacy-preserving data strategies.
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Ross Schwaber
SVP Solutions // Scuba Analytics
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Networking Break
2:25pm – 3:00pm -
The Data-Driven Road to 270
3:15pm – 3:35pmPolitical advertising is transforming at a rapid clip. Digitized campaigns can reach even the most gerrymandered voting districts, and connected TV inventory offers a new place to reach voters. In this panel, learn how political campaigns are thinking about targeting based on getting electoral college votes, as well as what marketers and publishers can learn about effective targeting and measurement based on the stress tests run by political advertisers.
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AI And The Agency: A Fireside Chat With Omnicom Digital's CEO
3:50pm – 4:10pmOmnicom Digital is making big bets. From its embrace of AI with Omni Assist to its $835 million acquisition of retail media player Flywheel Digital, the agency is charting a path for digital’s future. Join Jonathan Nelson, a digital veteran with a decade-plus run as Omnicom Digital’s CEO, as he shares how AI will transform agency models, the future of retail media, and where he's placing his bets amid these transformations.
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Jonathan Nelson
CEO // Omnicom Media Group -
Sarah Sluis
Executive Editor // AdExchanger
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Welcome Party
4:15pm – 5:30pm
September 25, 2024
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Breakfast Topic-Focused Roundtables
8:00am – 8:45amGrab breakfast and join our new Topic-Focused Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals. Topics to be announced.
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Clearing Bidstream Congestion
9:00am – 9:25amThe programmatic supply chain is stuck in a traffic jam. Publishers initiate 30 million auctions per second, but the average DSP only listens to 3 million auctions per second. And so 9 of every 10 auctions initiated by publishers are never received by DSPs. Publishers can’t see the inventory they want to, and buyers don’t always see impressions that matter to them. Join this session with Jounce Media's Chris Kane to understand the current state of auction duplication and the steps DSPs and SSPs are taking to clear bidstream congestion.
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Chris Kane
Founder and President // Jounce Media
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Go Inside Pepsi's Marketing Data Control Room
9:00am – 9:25amPepsiCo's first-party data and strategic data partnerships range from information about what's on stores shelves to agricultural data feeds. The CPG marketer pulls vast quantities of real-time from a physical supply chain of factories and warehouses, as well as the ecommerce and online advertising supply chain. In this session, Pepsi's Director of Global Data Partnerships, Zach Lain, sits down with AdExchanger Senior Editor James Hercher to discuss how Pepsi puts that data to use in new cloud-based environments.
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Zach Lain
Director, Global Data Partnerships // PepsiCo -
James Hercher
Senior Editor // AdExchanger
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The Wildcards Ahead In Q4 and 2025: How AI, the Economy and the Election Will Affect Advertising
9:00am – 9:25amLooking for better visibility into Q4 and 2025? In this session Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, will provide a research-based outlook for the ad industry. Learn about the factors predicted to drive industry growth, and the factors that could swing US ad spending in positive or negative directions. Don’t miss this session if you’re looking for insight on the impact of AI on the industry, the fastest-growing areas of programmatic advertising, or how the economy and 2024 US election outlook could impact ad spending.
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Lauren Fisher
GM Business Intelligence // Advertiser Perceptions
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A.I.I. in CTV: AI-Powered Innovation in Today’s CTV Landscape
9:35am – 10:00amCampaign data, powered by AI and machine learning, is creating opportunities for innovation in the CTV space. Join Samsung Ads as we explore how a closer look at streaming data to help enhance the streaming consumer experience, and also create advertising opportunities for our partners to reach audiences in the moments that matter.
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Justin Fromm
Head of Insights // Samsung Ads -
Max Robinson
Senior Sales Manager // Samsung Ads
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Privacy Meets Precision: Mastering Targeted Advertising in a Privacy-First World
9:35am – 10:00amDiscover how the latest advancements in targeting technologies are enabling personalized and relevant advertising while safeguarding user privacy. Join Proximic by Comscore and Butler/Till for an in-depth exploration of privacy-centric strategies that maintain high performance and scalability, even in sectors with heightened privacy requirements such as consumer health.
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Angela Rodriguez
Global Commerical Lead // Proximic by Comscore -
Scott Ensign
Chief Strategy Officer // Butler Till
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CTV Fundamentals
10:10am – 10:55amDigital advertising consultant Steven Golus cuts through the clutter of CTV, including the recent additions of Netflix and Amazon Prime Video ad-supported options. Who has rights to sell CTV inventory on your favorite app? Between shoppable, pause and binge ads, what do you need to know about the ad formats in CTV today? He will share his map through the landscape of today’s CTV advertising options, helping you understand today’s biggest opportunities in CTV. A must-see session on CTV.
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Steven Golus
CEO // Steven Golus Consulting
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Measurement Fundamentals: Martech Is Dead, Long Live Causal Measurement
10:10am – 10:55amMarketers often waste countless cycles and money building complex martech stacks attempting to capture path-to-conversion data. They think they're getting high-quality measurement when all they're really doing is feeding the self-fulfilling prophecy of post-exposure, fighting the unwinnable battle for “data alignment” – and burning millions along the way. Marketers using pixels, conversion APIs and tools such as Google Analytics and those offered by mobile measurement providers would be better served by relying on aggregate measurement tooling for performance assessment. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, to learn how.
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Andrew Covato
Founder & Managing Director // Growth By Science
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Data Privacy Fundamentals: Navigating Consent & Opt-Out Strategies
10:10am – 10:55amConsent is simple, right? You ask for it and people either give it to you or they opt out. No sweat. Well, there is actually a lot to sweat and a lot of nuance that marketers need to understand about consent and privacy preferences if they want to be legally compliant and show their customers the respect they deserve. In this deep dive interactive workshop, privacy and legal expert Daniel Rosenzweig will share strategies for implementing legally required signals, like the Global Privacy Control, and explain how to use industry-specific opt-out signals from the IAB, Facebook and Google. Rosenzweig will address the complexities of seemingly incompatible requirements in the EU vs. the US; he’ll demystify how to handle device-based consumer preferences; outline how to configure consent management platforms to deal with conflicting requirements – plus much more!
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Daniel Rosenzweig
Founder & Principal Attorney // DBR Data Privacy Solutions, P.C.
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Networking Break
10:55am – 11:30am -
Maximizing the 8-Second Attention Window
11:30am – 11:55amThe attention span of consumers has dropped under eight seconds. How do we capture, elevate and measure the attention of your target audience in today’s cluttered media experience? This session will showcase real-world examples on how brands have focused on attention to improve brand recall and bottom-funnel sales. Plus, the session will include data backing up the impact of an attention-first approach, via research done in partnership with Kantar, Nielson and Lumen across 1000+ campaigns run this year all over the globe.
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Bharat Sharma
COO // mCanvas
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Metadata: The Key to Contextual Ad Targeting
11:30am – 11:55amContextual targeting holds the potential to push CTV advertising to the next level for the benefit of marketers who stand to improve campaign performance, publishers who can optimize inventory monetization, and consumers who will enjoy better overall entertainment experiences. This session looks at the upside of contextual advertising and the key drivers of its evolution: a common taxonomy for the industry and high quality program level metadata.
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Halleh Kianfer
VP, Product // Gracenote
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Breaking Barriers: How Interoperability Will Supercharge The Programmatic Media Game
12:05pm – 12:30pmThe more media is interoperable, the easier it is to run media programmatically across platforms. Imagine the same ad running with consistent targeting, measurement and creative across CTV, digital audio and online. Getting to interoperability is essential, and it’s also a huge challenge. Attend this session, led by GroupM’s investment innovation lead Karen Chan, to learn real-world examples about how interoperability is making it easier to buy today. And learn what initiatives are chipping away at silos and making media more interoperable in the future. One line item for everything? It could happen — join this session to find out how.
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Karen Chan
Group Director, Investment Innovation // GroupM
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Why You’re Probably Doing SPO Wrong – And How To Fix It
12:05pm – 12:30pmYou’re a buyer and you’ve implemented supply-path optimization (SPO). So now you’ve got a simplified, more efficient supply chain and everything’s great … right? Unfortunately, probably not. Through his research, Adalytics Founder Krzysztof Franaszek has found that time and again, brands and their media agencies think they’re finding the shortest and most profitable path to ad inventory, when in fact that’s not the case. And mistakes in SPO can have negative consequences throughout the supply chain. If you actually want to buy media more efficiently, this is a session you can’t miss.
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Dr. Krzysztof Franaszek, PhD
Founder // Adalytics Research
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All’s Fair In AI & Politics
12:05pm – 12:30pmIn today’s politically charged world, generative AI is being used to create both ads and content. How can publishers and marketers protect themselves from low-quality, misleading applications of this emerging tech, from ads to AI-generated fake news? How can they distinguish between AI-generated political noise and more responsible use cases? Learn how AI is already affecting programmatic monetization, and how The Independent is charting its path forward in this hyper-polarized climate to preserve both its authenticity as a news organization and its revenue.
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Blair Tapper
Senior Vice President, US // The Independent
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Lunch
12:30pm – 1:30pm -
Burning – And Building – ID Bridges
1:30pm – 1:55pmID bridging has become one of the hottest – and most controversial – topics in ad tech. But do you know exactly what it is and why the industry is so up in arms? In this session, Hillary Slattery, the IAB Tech Lab’s senior director of product management for programmatic – and an expert on ID bridging – will explain exactly what it means to bridge an ID in OpenRTB. You’ll discover how to identify which party introduces an ID, where it resides in the bidstream and how these IDs align with industry standards. If you want to get smart about ID bridging, do not miss this presentation.
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Hillary Slattery
Senior Director of Programmatic Product // IAB Tech Lab
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Bellissimo: Launching Fila into the World of Tennis with Grit & Grace
1:30pm – 1:55pmLaunching a new tennis product line in a competitive apparel market is not for the faint of heart. Delve into Fila’s strategic journey to re-enter the tennis apparel category in this deep dive, how-to session filled with pointers to help you deliver your next marketing win. Learn how Fila and its agency Kepler formulated a plan that used Fila’s existing brand strength and sharp programmatic tactics to successfully launch its new tennis product line.
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Building Connection Through Generative AI
1:30pm – 1:55pmGenerative AI is becoming an important tool to build on the emotional and motivational connections between consumers, content and brands. Join NBCUniversal’s Chief Data Officer John Lee as he explores how generative AI can create a more relevant experience for consumers, a more effective investment for advertisers, and a mechanism to propel a business strategy forward. He will offer concrete examples from NBCU’s own business and steps the ad industry can take to thoughtfully incorporate generative AI into its products and experiences.
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John Lee
Chief Data Officer // NBCUniversal -
Alyssa Boyle
Senior Editor // AdExchanger
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Reimagining Incrementality: How to Modernize Measurement for a Real-Time Ecosystem
2:05pm – 2:30pmMarketers want to be able to fine-tune digital ad spend in real-time, and then to hold that media accountable to sales outcomes. Instead, they are forced to rely on legacy metrics that are, at best, a rough approximation of consumer behaviors. At worst, these metrics can be outright misleading, sending marketers down a path that does not reflect the truth about how advertising impacts their bottom line. We’ll explore ways to redefine measurement strategies that enable precise ad spending optimization based on sales outcomes in real-time.
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Dan Kurtter
SVP, Strategy // Attain
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Unlocking Programmatic Advertising Opportunities with Privacy-Enhanced Data Solutions
2:05pm – 2:30pmPublishers and advertisers face numerous challenges in reaching their desired audiences efficiently and effectively. Amazon Publisher Cloud (APC), built on AWS Clean Rooms, addresses these challenges by providing a secure and privacy-enhanced platform that enables publishers to leverage their first-party signals and insights from Amazon Ads to create highly addressable programmatic deals at scale. This session takes you on a journey through the development of APC, exploring the industry challenges that sparked its inception, the learnings and iterations along the way, and the innovative solution that has emerged. Discover how to unlock new advertising opportunities while protecting consumer privacy, and gain practical insights into leveraging this powerful tool for your business.
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How To Build Your Own Measurement Framework
2:40pm – 3:05pmThe continued upheaval and uncertainty in media measurement makes it hard for advertisers to understand the effectiveness of their media buys. And they end up with tightened budgets and even greater pressure to make media to work harder and faster. Advertisers need to understand not only how their campaigns are performing, but how that performance is tied to business objectives. With advanced analytics and emerging tech, continuous and privacy-forward multi-channel measurement is possible. Learn from Good Apple’s Chief Media Officer, Hyun Lee-Miller and Associate Director of Analytics, Jean Huang about how to navigate the multitude of measurement solutions on the market and how to measure media performance against key client business metrics including ROI.
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Jean Huang
Associate Director of Analytics // Good Apple -
Hyun Lee-Miller
Chief Media Officer // Good Apple
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Opening the Black Box of Walled Gardens: AI-Powered Transparency and Brand Safety
2:40pm – 3:05pmAs brands continue investing in walled garden platforms, challenges with inadequate transparency and insights remain. With AI and performance products becoming more of a focus, brand risks stemming from these challenges have also intensified, especially during breaking news cycles, upcoming elections, and with the proliferation of mis- and disinformation and AI-generated or manipulated content. Join Zefr’s AI Product Manager, Harsha Rao, as he walks through how the use of emerging AI technologies can be leveraged for good, to provide dynamic solutions for brands to protect themselves, including trends on how Zefr’s solutions have improved brand safety, suitability and optimization capabilities in UGC-dominant environments.
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Harsha Rao
AI Product Manager // Zefr
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Keeping up with Curation: The evolution of Supply-Side Curation and Where It’s Headed
3:35pm – 4:00pmCuration is a hot topic, and rightfully so: It’s delivering superior outcomes for advertisers and publishers. Why is it important for all parts of the industry and how will the latest innovation in AI push the bounds of curation further to deliver true ROI for advertisers? In this session, Gil Sommer, VP of Product, OpenX, will talk about the evolution of curation, and how it can deliver outcomes for advertisers, data owners and publishers.
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Gil Sommer
VP Product // OpenX
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The Publisher’s Crisis: Paving the Way for Sustaining Media and Journalism
3:35pm – 4:00pmAs traditional publishing faces unprecedented challenges, this critical session will explore the intersection of technology, innovation, and sustainability in journalism and advertising. Panelists will examine approaches to combat dwindling ad revenue and audience migration, while balancing the needs of publishers, brands, and audiences. Join us to explore actionable strategies for building a resilient future for news media and learn how collaboration between stakeholders can foster a more supported ecosystem, ensuring the long-term viability of quality journalism in the digital era. This discussion is especially crucial in an election year, as sustainable, ethical journalism plays a vital role in informing voters and safeguarding democratic processes against misinformation and manipulation.
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How To Make Retail Media Work Full Funnel Across Brand And Performance
4:10pm – 4:35pmDespite its categorization as a performance channel, retail media can wield a profound impact on upper and mid funnel. Retail media plays a pivotal role in expanding reach, establishing brand awareness, driving exploratory behavior, and influencing perceptions. Join George Musi, Chief Business Officer at commerce and retail specialty agency Night Market, for practical examples for how marketers can integrate retail media with broader marketing strategies, and use the medium to drive awareness, consideration, and ultimately, purchase.
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George Musi
Chief Business Officer // Night Market
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Programmatic in the Era of Attention
4:10pm – 4:35pmFor marketers, the war has always been for attention. The upheaval in programmatic due to MFAs (made-for-advertising sites), fraud, ad blocking and vanity metrics, such as clicks and viewability, is only accelerating the movement toward attention. Look no further than the growing attention economy, and the onslaught of AI-infused tech to capture consumer attention, as evidence of this shift. Enter the attention machines. In this session, Albert Thompson will outline how programmatic has fallen short of basic human truth in advertising. Learn how brands can wield influence over the consumer, and use that power to drive consumption, by incorporating attention into their programmatic strategy.
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Albert Thompson
Managing Director, Digital Innovation // Walton Isaacson
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Happy Hour
4:35pm – 5:30pm
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Speakers
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Katie Barrett
Head of Strategic SalesLG Ad Solutions -
Fabrice Beer-Gabel
Vice President Strategy & PartnershipsIntent IQ -
Alyssa Boyle
Senior EditorAdExchanger -
Karen Chan
Group Director, Investment InnovationGroupM -
Andrew Covato
Founder & Managing DirectorGrowth By Science -
Scott Ensign
Chief Strategy OfficerButler Till -
Lauren Fisher
GM Business IntelligenceAdvertiser Perceptions -
Justin Fromm
Head of InsightsSamsung Ads
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Steven Golus
CEOSteven Golus Consulting -
Yang Han
Co-founder and CTOStackAdapt -
Ben Hovaness
Chief Media OfficerOMD -
Jean Huang
Associate Director of AnalyticsGood Apple -
Chris Kane
Founder and PresidentJounce Media -
Shweta Khajuria
Managing DirectorWolfe Research -
Cavel Khan
Chief Growth OfficerGroup Black -
Halleh Kianfer
VP, ProductGracenote -
Dan Kurtter
SVP, StrategyAttain -
Zach Lain
Director, Global Data PartnershipsPepsiCo -
John Lee
Chief Data OfficerNBCUniversal -
Jana Meron
Vice President of Revenue Operations & DataThe Washington Post -
George Musi
Chief Business OfficerNight Market -
Jonathan Nelson
CEOOmnicom Media Group -
Ari Paparo
CEO & ContributorMarketecture Media -
Dr. Krzysztof Franaszek, PhD
FounderAdalytics Research -
Mike Proulx
VP, Research DirectorForrester -
Harsha Rao
AI Product ManagerZefr -
Vinny Rinaldi
Head of US MediaHershey's -
Max Robinson
Senior Sales ManagerSamsung Ads -
Angela Rodriguez
Global Commerical LeadProximic by Comscore -
Daniel Rosenzweig
Founder & Principal AttorneyDBR Data Privacy Solutions, P.C. -
Ross Schwaber
SVP SolutionsScuba Analytics -
Bharat Sharma
COOmCanvas -
Hillary Slattery
Senior Director of Programmatic ProductIAB Tech Lab -
Sarah Sluis
Executive EditorAdExchanger -
Gil Sommer
VP ProductOpenX -
Blair Tapper
Senior Vice President, USThe Independent -
Albert Thompson
Managing Director, Digital InnovationWalton Isaacson -
Blake Chandlee
President, Global Business SolutionsTik Tok -
Hyun Lee-Miller
Chief Media OfficerGood Apple
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Pricing
BRAND, AGENCY AND GROUP DISCOUNTS
BRANDS AND AGENCIES, YOU MAY QUALIFY FOR DISCOUNTED RATES.
If you work for a brand or agency, apply here to access deep discounts on your Programmatic I/O conference pass. Remember to provide your name, company and job title.
GROUP RATES
Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at [email protected].
HOTEL
Hotel Accommodations
AdExchanger has secured a limited number of hotel rooms at the New York Marriott Marquis as a convenience to our Programmatic I/O attendees, sponsors, and speakers.
Discounted rates are based on availability for reservations made prior to August 26, 2024 when the room block closes. We encourage you to make your reservation soon as hotel rooms will sell out. Make your reservation here.
Contact
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Questions
For questions regarding event registration, please contact:
Emily Rocca
[email protected] -
Sponsorship
For sponsorship inquiries, please contact:
Jonathan Toback
[email protected] -
Program
For information on programming and speakers, please contact:
Andrea Larick
[email protected]