ai

Instead of erasing the idea of brand safety, we should be developing smarter, more nuanced solutions that protect both news publishers and advertisers.

Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless or what will become of plans to deprecate the Android Ad ID on mobile.

In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.

Most digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page. That’s the problem startup Fibr hopes to solve.

The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.

Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.

Many in the digital advertising industry truly want to do better. But there are imminent obstacles that need to be tackled if we want to move from words to deeds.

Tech companies have developed AI solutions that shift budgets and strategies toward contextual. But the AI-driven transition to black-box optimization requires agencies to build and develop new skills, custom tools and processes.

Breaking down how incrementality complements multitouch attribution and media mix modeling, and how advances in AI and ML have evolved incrementality measurement beyond A/B testing.

Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.