CNN Archives | AdExchanger

For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

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Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube

AdExchanger — Thu, 11 Jul 2024 04:03:13 +0000

Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?

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The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead

AdExchanger Guest Columnist — Tue, 25 Jun 2024 04:35:07 +0000

Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling with entrenched but unfounded fears that prevent marketers from supporting premium publishers. And media quality concerns threaten to turn partners […]

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Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots

Anthony Vargas — Tue, 26 Mar 2024 04:45:46 +0000

Say what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people behind those ad impressions. Well, maybe not. Digital media company Nubai Ventures filed a lawsuit with the New York State Supreme Court on March 11 against native ad platform Outbrain. The suit claims traffic Nubai […]

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Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In

AdExchanger — Thu, 18 Jan 2024 05:03:24 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]

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The Web Is Reanimating Its Affiliate Networks

James Hercher — Thu, 07 Dec 2023 06:07:40 +0000

Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit. If you think your Q4 is busy, just imagine operating a gift guide and shopping recommendation site right now. “This […]

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Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality

AdExchanger — Thu, 31 Aug 2023 04:03:39 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]

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Publishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud

AdExchanger — Wed, 30 Aug 2023 04:03:21 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]

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Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now

Anthony Vargas — Wed, 14 Jun 2023 04:04:50 +0000

Content recommendation doesn’t have the best reputation. The word “chumbox” often gets tossed around. But Outbrain is out to prove that its ads can drive awareness with its launch on Wednesday of an attention-based offering that could change its monetization model. The new platform, called Onyx, gives brands a way to measure their return on […]

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Viant And MediaMath, Stronger Together; Will Prime Go AVOD?

AdExchanger — Thu, 08 Jun 2023 04:03:02 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]

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