Amazon Joins The AI Chatbot Fray; Google Search Evolves Again
Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.
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Daily News Roundup
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Punching Among Sandboxers; Why The Nielsen Inertia Wins
The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?
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Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube
Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?
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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads.
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Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.
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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?
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TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.
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Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.
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Why Mix Modeling Isn’t Enough; The New Sports Ad Arbitrage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling; others call it marketing mix modeling. Regardless, there’s a noticeable uptick in advertisers incorporating MMM into ad measurement programs. But MMM is old fashioned. It doesn’t involve user-level data, takes weeks (if not months) to […]
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Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?
History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.
DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet
Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.
Browser Extension Developers Say Google And Apple Need CMA Oversight
A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.
TikTok Wants To Win All The Screens, Not Just Your Smartphone
“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”
The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’
The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.
Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out
Many of Publicis’ fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?