Topic

Daily News Roundup

  • Comic: The New Bundle

    Dead Links Ding YouTube Campaign Reporting; AVOD Bundles Come Alive

    The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled with broken links, Adweek reports. Google introduced YouTube Select in 2020 as a way for buyers to purchase premium YouTube inventory, including top-performing channels and YouTube TV. YouTube sends buyers post-campaign reports with links they […]

  • I’ll Start Dieting … Never; Why Brand Safety Is A Danger To The News

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweet Tooth In an alternate universe, perhaps, Chrome met its original deadline, and advertisers are 18 months beyond third-party cookies. But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […]

  • Comic: Peak RMN?

    Can Retail’s Long Tail Tie Together?; Don’t Text And Drive

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are the two retail media players with the biggest adoption outside of Amazon, according to a recent Digiday survey. But both lag far behind Amazon’s 76% adoption rate. Twenty-four percent of those surveyed used Walmart Connect’s […]

  • Comic: Sweating Q4

    Why Google’s Small AI Creative Step Is A Big Leap; The News Is … Not Good

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Boxes All The Way Down Unsurprisingly, Google’s first AI-generated creative, which forms custom imagery and copywriting by prompt, was built into Performance Max, Google’s AI-operated advertising product. In a way, creative generation is the black box inside the black box of campaign optimization, […]

  • Comic: A.I. Ad Campaign

    Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: Yay Or Nay?

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences.  One part of the update was that Google will target AI-generated content, particularly […]

  • Kochava And The FTC Head Back To Court; Troubles Abound For GroupM

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […]

  • Google AdSense Changes Publisher Payouts; The Costs (And Gains) Of Generative AI

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Making An Impression Starting early next year, Google AdSense publishers will see their payouts switch from a per click metric to per impression, the first change to its revenue sharing model in 20 years.  Paying per impression is the industry standard for how […]

  • Comic: The Wrong Side Of The Tracks

    Google And Apple Lay Their Attribution Plans; The Holdco Holdup

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […]

  • Comic: PII Shop

    Journos On Wall Street; IP Address Deprecation Means More Disruption

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Church And Stock News publishers have had some business model challenges lately. That’s not news to anyone.  But one startup hopes to avoid the news industry’s advertiser drop-off and subscription malaise.  The startup, called Hunterbrook, will commission news stories from journalists, while an […]

  • A Recipe To Cut SEO Crap; Who Dedupes The Dedupers?

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook The Books Google is warning recipe bloggers to post pertinent information (which is to say, the ingredients and recipe) in visible, accessible parts of their site or risk being down-ranked in search results.  “To me, this seems like some sort of warning […]

1 17 18 19 20 21 31

Must Read

Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?

History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet

Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.

Browser Extension Developers Say Google And Apple Need CMA Oversight

A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depicting people walking past digital billboard screens in a city

TikTok Wants To Win All The Screens, Not Just Your Smartphone

“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”

The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’

The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.

Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out

Many of Publicis’ fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?