Data Privacy Archives | AdExchanger

For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results

AdExchanger — Mon, 05 Aug 2024 04:03:36 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it […]

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Ad Tech Leans On SMBs To Oppose The Next Attempt At A Federal Privacy Law

Alyssa Boyle — Thu, 18 Jul 2024 14:59:03 +0000

The Connected Commerce Council (CCC), a lobbying organization based in Washington, DC, hosted a virtual press conference to spotlight small businesses and their concerns with the APRA, the latest attempt at setting national privacy standards.

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If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter

AdExchanger Guest Columnist — Fri, 12 Jul 2024 04:35:23 +0000

When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough? Rather than preparing for a single […]

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The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk

AdExchanger Guest Columnist — Thu, 20 Jun 2024 04:35:08 +0000

Another Cannes Lions is almost behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian for pushing for change […]

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The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage

AdExchanger — Tue, 11 Jun 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]

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Comic: Smart Bet

Kevvo — Fri, 17 May 2024 04:15:33 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Searching For The End; One Ad Spend Bubble Has Nearly Popped

AdExchanger — Fri, 03 May 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Closing Time The DOJ vs. Google Search antitrust trial is approaching an end. On Thursday, both sides began presenting their closing arguments. Judge Amit Mehta’s responses, reported by The New York Times, indicate the issues on which the decision hangs. Mehta poked holes […]

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The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better

AdExchanger Guest Columnist — Mon, 22 Apr 2024 04:35:02 +0000

Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […]

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The Ad Industry Urgently Needs Consistent Privacy Standards

AdExchanger Guest Columnist — Mon, 08 Apr 2024 12:50:17 +0000

Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […]

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