ftc Archives | AdExchanger

For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

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The End Of GARM Is A Reset, Not A Setback

AdExchanger Guest Columnist — Mon, 12 Aug 2024 04:35:43 +0000

The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […]

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InMarket Acquires MMM Startup ChannelMix (And Says Its Tech Is Up To Code After Settling With The FTC)

Allison Schiff — Mon, 05 Aug 2024 13:00:02 +0000

MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used together, said Todd Morris, CEO of location data and measurement company InMarket. And Morris is willing to bet on that. On Monday, InMarket acquired ChannelMix, a marketing analytics startup primarily focused on media mix modeling. […]

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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results

AdExchanger — Mon, 05 Aug 2024 04:03:36 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it […]

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The FTC Orders Companies To Disclose Info On “Surveillance Pricing”

James Hercher — Thu, 25 Jul 2024 04:59:38 +0000

President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because Khan, an aggressive antitrust enforcer, is ordering data from eight companies, which she describes as a “shadowy ecosystem of pricing middlemen,” in […]

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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland

AdExchanger — Wed, 10 Jul 2024 04:03:07 +0000

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.

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French Game Developer Acquires BeReal; Food Delivery Is Driving Ads

AdExchanger — Wed, 12 Jun 2024 04:03:51 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]

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TripleLift Extends The Amazon RMN; Do Media Brands Ever Die?

AdExchanger — Thu, 16 May 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Personal REC TripleLift is the first ad tech vendor to partner with Amazon’s Responsive Ecommerce Creative campaigns, Business Insider reports. The real difference with this product is that information and imagery about the product is pulled live by API. It turns product […]

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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action

AdExchanger — Tue, 30 Apr 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed. The report could be characterized as ominous for the Privacy Sandbox – especially considering Google kicked the can on depreciation yet again. […]

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How This Kid-Focused Media Company Balances Privacy And Ad Measurement

Alyssa Boyle — Fri, 19 Apr 2024 05:00:34 +0000

Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.

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