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For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

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Does Google Know What’s Going On Back There?; Content Creators Contend With AI

AdExchanger — Tue, 20 Aug 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors. Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

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Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict?

AdExchanger Guest Columnist — Wed, 14 Aug 2024 04:35:09 +0000

With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]

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Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech

Anthony Vargas — Wed, 07 Aug 2024 18:40:38 +0000

IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year to $238 million, and digital ad revenue was up 16% YOY, as per IAC’s earnings call on Wednesday. Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s […]

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Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter

Anthony Vargas — Wed, 07 Aug 2024 08:00:17 +0000

Reddit’s investments in its ad platform are paying off big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year growth rate. Reddit’s ads business drove its overall Q2 revenue to […]

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Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web

AdExchanger — Tue, 06 Aug 2024 04:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues Google Search is officially a monopoly. US District Court Judge Amit Mehta ruled on Monday that Google has been operating an illegal monopoly over online search for years, Politico reports. In a 286-page ruling, Mehta says Google is a monopolist in […]

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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results

AdExchanger — Mon, 05 Aug 2024 04:03:36 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it […]

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Reddit Acquires Memorable AI To Build Its Version of Google PMax

Anthony Vargas — Thu, 01 Aug 2024 11:00:32 +0000

In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […]

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Meta’s Revenue Popped 22% YOY In Q2 – And It’s Spending That Moolah On AI

Allison Schiff — Thu, 01 Aug 2024 04:45:37 +0000

You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what. Got money on my mind, I can never get enough”? Rather than the usual classical music or corporate Muzak, that’s what Meta should play before kicking off its quarterly earnings calls. Because Meta keeps on minting […]

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Strap In, Publishers, It’s Election Season

AdExchanger Guest Columnist — Wed, 31 Jul 2024 04:35:18 +0000

Let’s cut to the chase: 2023 was a challenging year for publishers. Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience. Publishers’ first-party data can provide a window into engagement insights, user behavior patterns and […]

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