news corp Archives | AdExchanger

For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

The post For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing appeared first on AdExchanger.

Membership Trends Boost Bundles; When Billionaires Cry Foul

AdExchanger — Wed, 14 Aug 2024 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Plus Surplus The rise of subscription and membership-based app businesses has opened the door to a new type of partnership. Disney and Uber, for instance, are natural partners. Starting a 30-minute ride? “Here’s an episode.” Facing a long commute? “Try this movie.” […]

The post Membership Trends Boost Bundles; When Billionaires Cry Foul appeared first on AdExchanger.

News Corp Earnings Illustrate The News Industry’s Ad Woes

Anthony Vargas — Thu, 09 May 2024 14:47:05 +0000

News orgs are still struggling to monetize with ads, if News Corp’s earnings report on Wednesday is any indication. The company’s total Q3 revenue – it operates on a different fiscal calendar than most companies – was $2.42 billion, down 1% YOY. This was due in large part to a decline in ad revenue across […]

The post News Corp Earnings Illustrate The News Industry’s Ad Woes appeared first on AdExchanger.

The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends

Anthony Vargas — Tue, 23 Apr 2024 16:36:28 +0000

Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear. But data science is complicated, and publisher sales teams need help not only gathering first-party data, but using that data to build audiences that are attractive to advertisers. The NY Post has been around for […]

The post The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends appeared first on AdExchanger.

Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar

AdExchanger — Wed, 21 Jun 2023 04:03:20 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]

The post Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar appeared first on AdExchanger.

Why AWS Is Ad Tech’s New Three-Letter Acronym; The Waterfall Runs Dry

AdExchanger — Tue, 02 May 2023 04:03:03 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web Services a year ago as global head of publisher ad tech solutions. And she just recorded a podcast with Marketecture about what she’s been up […]

The post Why AWS Is Ad Tech’s New Three-Letter Acronym; The Waterfall Runs Dry appeared first on AdExchanger.

Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies

Anthony Vargas — Mon, 01 Aug 2022 14:26:56 +0000

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. For example, one of the reasons buyers have been reticent to test the IAB’s Seller-Defined Audiences (SDA) spec is because it’s not […]

The post Monetization Startup ArcSpan Has A New Tool To Help Publishers Use Contextual Taxonomies appeared first on AdExchanger.

Publishers Want To Test Seller-Defined Audiences, But Buyers Aren’t Interested While Third-Party Cookies Are Still In Play

Anthony Vargas — Mon, 18 Jul 2022 04:45:17 +0000

What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key contextual targeting alternative for the post-third-party-cookie digital ad ecosystem – one predicated on privacy-friendly addressability and publisher first-party data monetization. But it’s still early days for SDA, which was first made available for testing via […]

The post Publishers Want To Test Seller-Defined Audiences, But Buyers Aren’t Interested While Third-Party Cookies Are Still In Play appeared first on AdExchanger.

DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network

AdExchanger — Fri, 15 Jul 2022 04:03:48 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud. The Department of Justice is poised to move […]

The post DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network appeared first on AdExchanger.

Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up

AdExchanger — Wed, 22 Jun 2022 04:03:50 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly […]

The post Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up appeared first on AdExchanger.