surveillance advertising Archives | AdExchanger

For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

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The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage

AdExchanger — Tue, 11 Jun 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]

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4 Myths And 1 Bad Thing About Behavioral Ads

AdExchanger Guest Columnist — Fri, 21 Apr 2023 04:35:37 +0000

Privacy is hotter than a habanero right now – and it’s coming for your ads. The zeitgeist has turned. Despite recent protests to the contrary, the FTC embraces “surveillance” as a metaphor for ad tech, and the cultural elite is even less happy. A recent op-ed in the New York Times, by Julia Angwin, implicated […]

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The Pros (?), Cons And Confusion Of COPPA’s Age Requirement

Allison Schiff — Tue, 11 Apr 2023 17:12:06 +0000

COPPA isn’t a kid anymore. The law needs a refresh, like, yesterday. The Children’s Online Privacy Protection Act, which applies to any online service directed at kids under the age of 13, has barely been updated since it was first enacted in 1998. The law is older than Myspace, Friendster, Facebook, the first iPhone and […]

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Why The Government And Digital Ad Companies Must Come Together

AdExchanger Guest Columnist — Wed, 22 Feb 2023 05:35:01 +0000

When it comes to policies that impact how ads are delivered online, change is in the air. Multiple state consumer privacy laws are now in effect. Congress is considering major privacy legislation. The Federal Trade Commission has embarked on sweeping privacy and data protection rulemaking. And President Biden recently called on both political parties to […]

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Comic: Surveillance Advertising

Nate Neal — Fri, 02 Dec 2022 05:15:53 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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Measurement Is At Stake When CPRA Takes Effect

AdExchanger Guest Columnist — Tue, 04 Oct 2022 04:35:53 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the privacy/data security and advertising/marketing practice groups at Davis+Gilbert. The digital media industry has been absorbing punches to its business model under the guise of […]

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The FTC Supports Self-Regulation, But It’s Got ‘Concerns’

Allison Schiff — Tue, 20 Sep 2022 15:42:02 +0000

“To what extent, if at all, are self-regulatory principles effective?” The Federal Trade Commission wants to know. That’s one of the 95 questions the FTC is seeking feedback on as part of its advanced notice of proposed rulemaking (ANPR) regarding privacy and commercial surveillance, which the commission announced in August. Although the FTC has historically […]

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The Online Ad Industry Has No Idea How To Talk About Itself

Allison Schiff — Mon, 12 Sep 2022 05:00:10 +0000

Late last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and ongoing fact-finding exercise as the FTC explores the possibility of creating its own set of rules to protect data security and consumer privacy. After kicking off with a […]

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Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit

Allison Schiff — Mon, 22 Aug 2022 19:24:59 +0000

TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.” The suit, which was […]

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