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Leigh Freund

OPINION: Data-Driven Thinking

Why The Government And Digital Ad Companies Must Come Together

BY AdExchanger Guest Columnist// February 22nd, 2023

Change – even change that restricts data collection or use – doesn’t have to be a negative for digital advertisers, writes Leigh Freund, president and CEO of the Network Advertising Initiative.
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OPINION: Data-Driven Thinking

Agencies, Brands and Publishers Beware: A Service Provider Approach To CCPA Is Risky

BY AdExchanger// October 12th, 2020

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leigh Freund, president and CEO at the Network Advertising Initiative. Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even […]
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