the new york times Archives | AdExchanger

For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

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Membership Trends Boost Bundles; When Billionaires Cry Foul

AdExchanger — Wed, 14 Aug 2024 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Plus Surplus The rise of subscription and membership-based app businesses has opened the door to a new type of partnership. Disney and Uber, for instance, are natural partners. Starting a 30-minute ride? “Here’s an episode.” Facing a long commute? “Try this movie.” […]

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The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead

AdExchanger Guest Columnist — Tue, 25 Jun 2024 04:35:07 +0000

Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling with entrenched but unfounded fears that prevent marketers from supporting premium publishers. And media quality concerns threaten to turn partners […]

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NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance

Allison Schiff — Mon, 24 Jun 2024 15:43:43 +0000

Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad platforms, ad tech vendors, brands, retailers and traditional publishers, including The New York Times, busily buying, selling and striking deals in the sunshine. […]

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The New York Times And Instacart Integrate For Shoppable Recipes

James Hercher — Tue, 11 Jun 2024 15:57:52 +0000

The New York Times and Instacart walk into a kitchen. That’s not the start of a bad joke. It’s an actual partnership. On Tuesday, the two companies announced a deal to make New York Times Cooking recipes shoppable via Instacart, of course, and to embed its cooking videos within the Instacart app. The deal is […]

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News Corp Earnings Illustrate The News Industry’s Ad Woes

Anthony Vargas — Thu, 09 May 2024 14:47:05 +0000

News orgs are still struggling to monetize with ads, if News Corp’s earnings report on Wednesday is any indication. The company’s total Q3 revenue – it operates on a different fiscal calendar than most companies – was $2.42 billion, down 1% YOY. This was due in large part to a decline in ad revenue across […]

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Business Insider Embraces Emotional Analysis To Boost Contextual Targeting

Anthony Vargas — Fri, 03 May 2024 04:45:25 +0000

Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content alongside the emotional reactions the content produces to create actionable, emotion-driven audience segments. But you could argue that BI is a little late […]

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News Orgs Are Done Begging For Ad Dollars

Anthony Vargas — Wed, 01 May 2024 14:00:03 +0000

Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. As a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms cut […]

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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action

AdExchanger — Tue, 30 Apr 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed. The report could be characterized as ominous for the Privacy Sandbox – especially considering Google kicked the can on depreciation yet again. […]

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P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It

AdExchanger — Mon, 22 Apr 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings on Friday. Its marketing budgets were up 14% – but investors seem nonplussed about the paid media boost, considering retailer private-label products are undercutting the market and materials for manufacturing have been in inconsistent supply. […]

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