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ARCHIVE FOR:

IAB Spotlight on News at NewFronts

  • Publishers

    News Orgs Are Done Begging For Ad Dollars

    BY Anthony Vargas// May 1st, 2024

    Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.

    Tagged in:
    • brand safety
    • Challenger
    • David Cohen
    • dentsu
    • Deva Bronson
    • doubleverify
    • Dow Jones
    • general motors
    • Gray and Christmas
    • IAB
    • IAB News Trust Halo
    • IAB Spotlight on News at NewFronts
    • josh stinchcomb
    • keyword blocklists
    • Lora Logan
    • mark zagorski
    • Meredith Kopit Levien
    • newfronts
    • news publishers
    • sentiment analysis
    • shenan reed
    • The Guardian
    • the new york times
    • The Wall Street Journal

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