The Washington Post Archives | AdExchanger

For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

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How Future Plans To Elevate Publisher-Provided Ad Tech

Anthony Vargas — Mon, 03 Jun 2024 13:00:57 +0000

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties. The UK-based media holding company – which counts over 200 pubs in its portfolio, including Tom’s Guide, Marie Claire, PC Gamer […]

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Friends Lose In The Sandbox; The New Retail Supply Chain

AdExchanger — Fri, 26 Apr 2024 04:03:20 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Next Time One painful aspect of Google’s third-party cookie deprecation delay is how acutely it affects companies making good faith efforts to support the Chrome Privacy Sandbox. Criteo, OpenX, RTB House and others invested heavily in Privacy Sandbox testing and potential product […]

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P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It

AdExchanger — Mon, 22 Apr 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings on Friday. Its marketing budgets were up 14% – but investors seem nonplussed about the paid media boost, considering retailer private-label products are undercutting the market and materials for manufacturing have been in inconsistent supply. […]

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Can (And Should) Programmatic Be Fixed?; SP500+, It’s Not The S&P Or Another ‘Plus’

AdExchanger — Wed, 14 Feb 2024 05:03:57 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s So-Fixable, Unfixable Problems Gareth Glaser, a programmatic vet and former Prebid.js chair, offers some real talk in the latest edition of his newsletter, “Gareth Hates AdTech.” He takes the contrarian perspective. In Glaser’s view, open web programmatic is fundamentally good and, […]

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Hello? Is Anybody There?; Who Needs Friends When You Have Frenemies

AdExchanger — Fri, 22 Sep 2023 04:03:15 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization controls to the platform. But tools like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns have been rushed onstage – and they’re not ready for […]

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Publishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud

AdExchanger — Wed, 30 Aug 2023 04:03:21 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]

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Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification?

AdExchanger — Fri, 11 Aug 2023 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]

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A Third-Party Cookie Deadline Might Stick; LOL, They Named It PMax, Too.

AdExchanger — Fri, 21 Jul 2023 04:03:46 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After Google Chrome first committed to third-party cookie deprecation, big advertisers and Google partners frankly didn’t expect the initial deadlines to remain. Google Ads and Chrome weren’t ready, not to mention needing the UK data regulator’s […]

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Publisher Tech, We Hardly Knew Ye; The New Creepy Crawlies

AdExchanger — Wed, 19 Jul 2023 04:03:00 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, publishers were launching their own software businesses. But that cottage industry has practically disappeared without so much as a whimper. Vox Media, one of the […]

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