Donald Trump Archives | AdExchanger

Does Google Know What’s Going On Back There?; Content Creators Contend With AI

AdExchanger — Tue, 20 Aug 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors. Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

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Publishers Grapple With The “Post-Social” Web; The Plight Of The 25-Year-Old Media Planner

AdExchanger — Mon, 23 Oct 2023 04:03:21 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the wall: Big Tech is breaking up with news, and the traffic publishers used to rely on from search and social media isn’t coming back any time soon. Last week, Google cut about 40 positions from […]

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Is The Privacy Sandbox Ready To Play?; ChatGPT Will License Stories From AP

AdExchanger — Fri, 14 Jul 2023 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unboxed The Chrome Privacy Sandbox is sorta-kinda-finally ramping up to testable scale. And Google is signaling more clearly that the training wheels are almost ready to come off. Chrome 115 went live for Android on Wednesday and will be available to all users […]

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Can Advertisers Rethink Brand Safety Already; Google Cleans Up ADH

AdExchanger — Tue, 01 Nov 2022 04:03:28 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the tech or the media? Advertisers think of “brand safety” as an adjacency issue. Is there a picture of a car crash? Maybe not Toyota. Other brands avoid keywords like “gun control” and “abortion.” But there’s […]

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Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

AdExchanger — Fri, 08 Jan 2021 05:03:32 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s […]

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Brand Safety Shouldn’t Be Reactionary – Advertisers Need To Do Better

Allison Schiff — Thu, 07 Jan 2021 21:09:24 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. While most people were glued to their TV screens watching the chaos unfold in […]

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Biden Is Spending Even More On Video Than Some Of The Biggest Commercial Brands

Allison Schiff — Thu, 29 Oct 2020 04:05:05 +0000

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on […]

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AdExchanger Politics: Mail-In Voting Will Decide The 2020 Election

James Hercher — Wed, 22 Jul 2020 04:05:31 +0000

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The outsize role that mail-in voting will play in this year’s presidential election has placed it in the eye of a storm […]

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AdExchanger Politics: On The Defensive, Donald Trump Revs Up His Ad Machine

AdExchanger — Wed, 10 Jun 2020 04:05:12 +0000

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge […]

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2020 Election Moves Online; Amazon’s Audible Makes Podcast Push

AdExchanger — Tue, 26 May 2020 04:03:18 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance […]

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