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Does Google Know What’s Going On Back There?; Content Creators Contend With AI

AdExchanger — Tue, 20 Aug 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors. Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

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Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter

Anthony Vargas — Wed, 07 Aug 2024 08:00:17 +0000

Reddit’s investments in its ad platform are paying off big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year growth rate. Reddit’s ads business drove its overall Q2 revenue to […]

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Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics

AdExchanger — Wed, 24 Jul 2024 04:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Spot Spotify reported its second consecutive quarter of record-setting profit growth. The company’s Q2 profit margin of 29.2% was its highest to date. Spotify continues to make most of its revenue from paid subscriptions, which accounted for $3.6 billion for the quarter. […]

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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland

AdExchanger — Wed, 10 Jul 2024 04:03:07 +0000

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.

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Comic: Feeding The Graph

Nate Neal — Wed, 03 Jul 2024 04:15:12 +0000

Happy Independence Day! Stay cool out there, and here’s a deep cut for you with a summery theme. This classic comic first ran in June 2011.

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Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports

Anthony Vargas — Thu, 27 Jun 2024 12:54:30 +0000

Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]

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Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective

AdExchanger Guest Columnist — Thu, 13 Jun 2024 04:35:59 +0000

A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […]

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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?

AdExchanger — Wed, 05 Jun 2024 04:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety reports. With more competition than ever before – […]

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BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business

Anthony Vargas — Tue, 14 May 2024 01:45:43 +0000

BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […]

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And The News Gets Nothing; Build It Blox By Blox

AdExchanger — Thu, 02 May 2024 04:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spelling “New” Without News Online news revenue is being throttled around the web. Google freaked out some news industry folks earlier this year when it removed the News tab from search query response pages as part of a test. That’s ominous. X, meanwhile, […]

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