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Does Google Know What’s Going On Back There?; Content Creators Contend With AI

AdExchanger — Tue, 20 Aug 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors. Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

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How TikTok Shop Is Redefining Social Commerce In The US

AdExchanger Guest Columnist — Fri, 16 Aug 2024 04:35:23 +0000

Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is […]

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The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla

AdExchanger — Tue, 13 Aug 2024 04:03:06 +0000

Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.

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Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter

Anthony Vargas — Wed, 07 Aug 2024 08:00:17 +0000

Reddit’s investments in its ad platform are paying off big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year growth rate. Reddit’s ads business drove its overall Q2 revenue to […]

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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland

AdExchanger — Wed, 10 Jul 2024 04:03:07 +0000

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.

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Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports

Anthony Vargas — Thu, 27 Jun 2024 12:54:30 +0000

Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]

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Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy

AdExchanger — Fri, 14 Jun 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From TV To Shining CTV Political campaigns may (finally) be all in on streaming TV, Notus reports. And it’s terrible news for viewers hoping for a respite. During the 2020 election, MiQ analyzed broadcast TV data in Arizona to identify 82,000 homes that […]

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Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective

AdExchanger Guest Columnist — Thu, 13 Jun 2024 04:35:59 +0000

A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […]

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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?

AdExchanger — Wed, 05 Jun 2024 04:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety reports. With more competition than ever before – […]

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GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue

AdExchanger — Wed, 15 May 2024 04:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Generative Generation A pivotal moment for the web just happened, as Google announced the US launch of its generative search experience (GSE) at the I/O summit. Web users won’t feel an earthquake. But this is a slippery slope to big change. Google […]

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