The 2024 election will break advertising and fundraising records, with the Presidential election, every seat in the House and a razor-thin Senate majority on the line. Ad Impact, a political research company, forecasts 2024 US political cycle spend to cross the $10 billion mark for the first time ever. But with that kind of money […]
Political advertising is in full swing for the US midterm elections. We go deep into where candidates are spending their digital ad dollars and how they’re using data, with special guest Grace Briscoe, who oversees some 850 ad campaigns as head of political business for Basis.
The conventional wisdom in Washington DC is that half or more of political ad budgets during an election year are spent in the final 45 days before the election. We’ve rounded that final bend and are now in the home stretch to the midterms, and programmatic companies are like race horses chomping at their bits.
For decades, political advertisers have spent big to promote their candidates on linear television in the weeks leading up to an election. Now that streaming and connected TV are catching up to linear in terms of scale, political advertisers are making budget reallocations that favor CTV across all content types, including sports.
Advanced TV platform Cadent announced a partnership with data provider Tunnl with an eye on what’s known as issue advocacy segments, which are different from general political ad segments. Issue advocacy campaigns go beyond political affiliation and aim to reach people based on the “hot button” issues that voters are concerned with, such as climate change or reproductive rights.
A rare trifecta of factors influencing the marketplace today — political tension, a war in Europe, a continuing pandemic and high inflation — means this year’s midterms will be a bumpy ride, writes George Leon, Chief Strategy Officer at Hawthorne Advertising. Buyers who need to drive action around time-specific events will need to maintain a presence during the midterms, and they’ll have to plan on paying more to place inventory that receives lower response rates.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Daly, political advertising director for Effectv, the advertising sales division of Comcast Cable. With the tumultuous 2020 election behind us, some may say we are currently in an “off […]
“The Sell Sider” is a column written for the sell side of the digital media community. Thanks to COVID, the old benchmarks no longer apply. Take grocery shopping, said Klarn DePalma, EVP of MNI Targeted Media, a division of Meredith Corporation that helps brands develop and activate digital media strategies. “Online shopping has fundamentally changed the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bite Of The Apple Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal, […]
GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe many had predicted. Disaster was averted in large part due to the accelerated shift to digital during the pandemic. Global advertising fell by 5.8% in 2020, according to GroupM, which “could have been worse” and […]
