Political Advertising Archives | AdExchanger

Does Google Know What’s Going On Back There?; Content Creators Contend With AI

AdExchanger — Tue, 20 Aug 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors. Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

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Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics Startups

AdExchanger — Wed, 26 Jun 2024 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to be the worst year ever for political ad overload. Americans are already revolting against the deluge of text messages from political campaigns (and from scammers, too), The Wall Street Journal reports. But the flood of […]

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Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy

AdExchanger — Fri, 14 Jun 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From TV To Shining CTV Political campaigns may (finally) be all in on streaming TV, Notus reports. And it’s terrible news for viewers hoping for a respite. During the 2020 election, MiQ analyzed broadcast TV data in Arizona to identify 82,000 homes that […]

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Retail Media Takes Flight; Spambot News Publishers Are Thriving

AdExchanger — Mon, 10 Jun 2024 04:03:49 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cabin Pressure The retail media parade isn’t done yet. Not by a long chalk. The latest entrant on Friday was United Airlines, which announced the launch of Kinective Media, its advertising and data sales business. You’ll have to gate check the direct ad […]

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Political Advertisers Promoted Polarization. Now We Need To Help Fix It

AdExchanger Guest Columnist — Thu, 23 May 2024 04:35:04 +0000

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […]

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How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear

AdExchanger — Wed, 22 May 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]

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Comic: Smart Bet

Kevvo — Fri, 17 May 2024 04:15:33 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Down With Blocklists!

Allison Schiff — Tue, 21 Nov 2023 11:00:28 +0000

It’s not that brands don’t care about supporting the news and good journalism. But an overdependence on keyword blocklists has made it seem that way. The real problem stems from the fact that advertisers have long had to rely on blunt tools to keep their brands protected, says Rich Raddon, CEO and co-founder of Zefr, […]

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Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: Yay Or Nay?

AdExchanger — Wed, 08 Nov 2023 05:03:39 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences. One part of the update was that Google will target AI-generated content, particularly […]

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This Direct Marketing Agency Is Helping Nonprofits Navigate Platforms’ Political Policies And Pitfalls

Hana Yoo — Mon, 24 Jul 2023 05:00:17 +0000

Political advertising can get dicey on social platforms. Facebook, Google and Twitter have different and shifting rules for the content they allow. In 2019, for instance, Twitter banned political ads – a rule the platform rolled back earlier this year. Currently, the larger social platforms mostly allow political ads, but with restrictions, said Patrick Burton, […]

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