TikTok Archives | AdExchanger

Does Google Know What’s Going On Back There?; Content Creators Contend With AI

AdExchanger — Tue, 20 Aug 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors. Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

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Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands?

AdExchanger — Mon, 19 Aug 2024 04:03:56 +0000

Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next.

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How TikTok Shop Is Redefining Social Commerce In The US

AdExchanger Guest Columnist — Fri, 16 Aug 2024 04:35:23 +0000

Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is […]

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TikTok Wants To Win All The Screens, Not Just Your Smartphone

James Hercher — Tue, 13 Aug 2024 05:00:15 +0000

TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device. It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones,” Dan Page, TikTok’s global head of partnerships, new screens, told AdExchanger. “We want to be in all of them, […]

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Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter

Anthony Vargas — Wed, 07 Aug 2024 08:00:17 +0000

Reddit’s investments in its ad platform are paying off big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year growth rate. Reddit’s ads business drove its overall Q2 revenue to […]

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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results

AdExchanger — Mon, 05 Aug 2024 04:03:36 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it […]

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Reddit Acquires Memorable AI To Build Its Version of Google PMax

Anthony Vargas — Thu, 01 Aug 2024 11:00:32 +0000

In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […]

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Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics

AdExchanger — Wed, 24 Jul 2024 04:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Spot Spotify reported its second consecutive quarter of record-setting profit growth. The company’s Q2 profit margin of 29.2% was its highest to date. Spotify continues to make most of its revenue from paid subscriptions, which accounted for $3.6 billion for the quarter. […]

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Bacardi Takes A Sober And Serious Approach To Customer Data Collection

Allison Schiff — Tue, 23 Jul 2024 05:00:12 +0000

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative excellence. “We still buy TV, of course, mostly around live sports,” Mignoni told AdExchanger, “but digital is in everything we do; it’s the majority of our media […]

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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland

AdExchanger — Wed, 10 Jul 2024 04:03:07 +0000

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.

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