Advance Local Archives | AdExchanger https://www.adexchanger.com/tag/advance-local/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 16:31:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Advance Local Archives | AdExchanger https://www.adexchanger.com/tag/advance-local/ 32 32 How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/#respond Mon, 19 Aug 2024 12:00:47 +0000 https://www.adexchanger.com/?p=410842 Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

The post How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ appeared first on AdExchanger.

]]> https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/feed/ 0 From NJ.com To Oregon Live, Newsletters Are Popping During The Pandemic https://www.adexchanger.com/publishers/from-nj-com-to-oregon-live-newsletters-are-popping-during-the-pandemic/ Mon, 18 May 2020 04:30:10 +0000 https://www.adexchanger.com/?p=134493 People just can’t get enough news during the coronavirus pandemic – and it’s not just national coverage. Local newsletters are experiencing record sign-up numbers. Advance Local, which operates local news sites including Syracuse.com, MassLive.com, OregonLive.com, LehighValleyLive.com and NJ.com, moved quickly to provide newsletters to people seeking frequent updates about the pandemic. Most of the publishers owned […]

The post From NJ.com To Oregon Live, Newsletters Are Popping During The Pandemic appeared first on AdExchanger.

]]> Inside Alpha Group, Advance Local’s Tech Incubator https://www.adexchanger.com/online-advertising/inside-alpha-group-advance-locals-tech-incubator/ Mon, 08 Apr 2019 04:05:18 +0000 https://adexchanger.com/?p=123024 It’s a tough time for all publishers, and local publishers especially. To combat those challenges, Advance Local – part of the same media company that owns local pubs like NJ.com and NOLA.com – created a tech incubator in 2015 called Alpha Group, to come up with the next big idea. Founded by one of its […]

The post Inside Alpha Group, Advance Local’s Tech Incubator appeared first on AdExchanger.

]]> The Open Marketplace Works For Advance Local https://www.adexchanger.com/publishers/open-marketplace-works-advance-local/ Thu, 05 Oct 2017 12:00:42 +0000 https://adexchanger.com/?p=114685 With header bidding enabled, the open marketplace works just fine for Advance Local. While many publishers and buyers are moving to closed, curated programmatic environments due to brand safety, fraud and viewability concerns, Advance Local is focused on driving yield in the open marketplace. That strategy means improving viewability and giving buyers transparent URL information […]

The post The Open Marketplace Works For Advance Local appeared first on AdExchanger.

]]>