EX.CO Archives | AdExchanger https://www.adexchanger.com/tag/ex-co/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 16:31:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png EX.CO Archives | AdExchanger https://www.adexchanger.com/tag/ex-co/ 32 32 How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/#respond Mon, 19 Aug 2024 12:00:47 +0000 https://www.adexchanger.com/?p=410842 Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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]]> https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/feed/ 0 Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms https://www.adexchanger.com/online-video/googles-adoption-of-new-in-stream-outstream-standards-could-spell-disaster-for-some-online-video-platforms/ Mon, 18 Mar 2024 04:45:36 +0000 https://www.adexchanger.com/?p=397727 Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new industry standard definitions for instream and outstream video. Some publishers and video ad platforms are wondering whether the joke is on them. A large chunk of previously premium inventory – as in inventory that sellers previously sold as “premium” […]

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]]> Aditude Adjustment: Ad Ops Startup Raises $15 Million Series A https://www.adexchanger.com/investment/aditude-adjustment-ad-ops-startup-raises-15m-series-a/ Mon, 28 Aug 2023 04:45:34 +0000 https://www.adexchanger.com/?p=383391 Ad ops startup Aditude is carving out a niche in the pub tech market with its mix of header bidding solutions and managed services. The 4-year-old company announced Monday it raised $15 million in Series A funding. It plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher […]

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]]> This Travel Publisher’s Investment In Programmatic During The Pandemic Is Now Paying Dividends https://www.adexchanger.com/publishers/this-travel-publishers-investment-in-programmatic-during-the-pandemic-is-now-paying-dividends/ Mon, 26 Sep 2022 04:45:20 +0000 https://www.adexchanger.com/?p=257000 After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a […]

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