Grant Whitmore Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/grant-whitmore/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 16:31:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Grant Whitmore Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/grant-whitmore/ 32 32 How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/#respond Mon, 19 Aug 2024 12:00:47 +0000 https://www.adexchanger.com/?p=410842 Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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]]> https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/feed/ 0 After Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance https://www.adexchanger.com/the-sell-sider/after-years-of-an-information-disadvantage-data-and-tools-can-help-publishers-shift-the-balance/ Fri, 21 Jun 2019 04:05:31 +0000 https://adexchanger.com/?p=124163 “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers […]

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]]> The New York Daily News Boosts Clients’ Campaign Performance With DMP-Inspired Ad Product https://www.adexchanger.com/publishers/new-york-daily-news-boosts-clients-campaign-performance-dmp-inspired-ad-product/ Wed, 08 Feb 2017 05:44:12 +0000 https://adexchanger.com/?p=111148 Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits of its data management platform (DMP). When clients opt in to the product, dubbed AdLift, the Daily News uses insights from the DMP to target and optimize their campaigns. Six months after […]

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