large language model Archives | AdExchanger https://www.adexchanger.com/tag/large-language-model/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 16:31:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png large language model Archives | AdExchanger https://www.adexchanger.com/tag/large-language-model/ 32 32 How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/#respond Mon, 19 Aug 2024 12:00:47 +0000 https://www.adexchanger.com/?p=410842 Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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]]> https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/feed/ 0 A Marketer’s Guide To Generative AI Startups https://www.adexchanger.com/ai/a-marketers-guide-to-generative-ai-startups/ Mon, 26 Feb 2024 13:00:12 +0000 https://www.adexchanger.com/?p=396323 Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are working with ChatGPT, which debuted in November 2022, or its competitors, generative AI-focused startups are also building custom products designed for marketers to solve more nuanced or marketing-focused use cases. But with so many new […]

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]]> Big Tech, Please Don’t Move Fast And Break Artists https://www.adexchanger.com/data-driven-thinking/big-tech-please-dont-move-fast-and-break-artists/ Mon, 09 Oct 2023 11:35:32 +0000 https://www.adexchanger.com/?p=386669 “Magic.” Months ago, that’s what I told the AdExchanger editorial team it felt like to play around with ChatGPT, DALL-E and other generative AI tools. But while generative AI can feel like magic – instantaneous, effortless, able to leapfrog human abilities in a single bound! – many of the tech’s wondrous outputs are built on […]

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