LLaMa Archives | AdExchanger https://www.adexchanger.com/tag/llama/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 16:31:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png LLaMa Archives | AdExchanger https://www.adexchanger.com/tag/llama/ 32 32 How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/ https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/#respond Mon, 19 Aug 2024 12:00:47 +0000 https://www.adexchanger.com/?p=410842 Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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]]> https://www.adexchanger.com/online-video/how-a-group-of-local-news-sites-went-from-zero-video-revenue-to-seven-figures-overnight/feed/ 0 RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results https://www.adexchanger.com/data-driven-thinking/rag-against-the-machine-injecting-first-party-data-into-ai-models-for-better-results/ Tue, 28 May 2024 04:35:24 +0000 https://www.adexchanger.com/?p=404463 First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology.  However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […]

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]]> The Washington Post Is Experimenting With Generative AI, But Setting Clear Boundaries https://www.adexchanger.com/publishers/the-washington-post-is-experimenting-with-generative-ai-but-setting-clear-boundaries/ Tue, 18 Jul 2023 05:00:56 +0000 https://www.adexchanger.com/?p=379713 Playing around with generative AI is serious business for The Washington Post. It knows there’s an inherent tension in what it’s trying to achieve with its gen AI projects. Most people think of ChatGPT as an experimental tool and are growing accustomed to its eccentricities and blunders. But large language models (LLMs) like ChatGPT have […]

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