local news

More than 1,700 publishers belong to the Local Media Consortium (LMC), and not all of them are experts on programmatic. The organization, which operates a local news ad exchange and negotiates technology deals for its members, counts massive publishing groups like Scripps, McClatchy and Tronc as its members, along with single papers like The Seattle […]

Since some people will never tune into their local 5 o’clock news broadcast, many local news stations are setting aside competitive concerns to partner with NewsOn. The app brings 141 local news broadcasts to OTT and mobile audiences. “While these companies compete fiercely with each other in local markets, they see the value of NewsOn,” […]