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How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’

Allison Schiff — Mon, 19 Aug 2024 12:00:47 +0000

Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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Advertising Could Gobble Up The Grocery Business

AdExchanger Guest Columnist — Mon, 18 Mar 2024 04:35:49 +0000

Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for retail data, measurement standardization), there is little talk about the high concentration of the market in national retailer platforms. Continued low concentration in the mid- and long-tail retailer segments could pose an existential threat to […]

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Political Advertisers Are Spending More Than Ever, But Not On Local News

Anthony Vargas — Wed, 05 Oct 2022 17:11:41 +0000

US political ad spending is exploding in the run-up to the 2022 midterm elections, with an estimated $8 billion to $13 billion up for grabs this election cycle. But, while CTV and streaming video are seeing an infusion of political ad cash this year, local news publishers aren’t seeing a dramatic change in their bottom […]

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Brands Were On Guard Before The Inauguration; Young Audiences Flock To Local News

AdExchanger — Thu, 21 Jan 2021 05:03:17 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Reassess Marketers were hawkeyed in the lead-up to Inauguration Day on Wednesday, ready to pause, tweak or block ads from appearing against problematic content should things have gone sideways, Digiday reports. While some marketers said they planned to stick to blunt tactics, […]

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SiriusXM Completes Stitcher Acquisition; Group Nine Media Diversifies Its Revenue … With Pet Insurance

AdExchanger — Tue, 20 Oct 2020 04:03:26 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O’Brien […]

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Haystack Helps Local News Stations Go Wide With – And Monetize – Their Content

Allison Schiff — Thu, 17 Sep 2020 18:00:17 +0000

Local news consumption went through the roof during the height of the pandemic. Haystack News, an ad-supported video-on-demand platform for news content, experienced that surge in demand firsthand. The streaming service, which offers customized news packages aggregated across local, national and international sources with an emphasis on local, added roughly 3 million new users in […]

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TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News

Sarah Sluis — Tue, 02 Jun 2020 13:30:36 +0000

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its […]

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Patch Wants To Be The Bright Spot In Local News

Sarah Sluis — Fri, 27 Sep 2019 04:06:59 +0000

For many communities, the math doesn’t work anymore for ad-supported local news. Roughly 1,800 local papers closed between 2004 and 2018, replaced by only 400 online-only sites, according to a UNC study. “The news desert issue is real,” said Patch President Warren St. John. For Patch, the dearth of local content presents an opportunity to […]

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USA Today Helps Local Gannett News Apps Pack More Of A Punch

Allison Schiff — Fri, 12 Jul 2019 04:35:24 +0000

It’s hard enough to develop features that work well for one app or site – let alone more than 100. But that’s the task at hand for Kara Chiles, senior director of product development at USA Today Network, a national news service that shares content and resources between USA Today and Gannett-owned local properties across the […]

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Inside The Facebook-Sponsored Boot Camp To Help Local Pubs Drive Subscriptions

Sarah Sluis — Mon, 05 Nov 2018 11:00:04 +0000

A dozen local news publishers participating in Facebook’s Local News Subscription Accelerator, including The Denver Post and the Minneapolis Star Tribune, flew to New York, Austin and San Francisco this spring for a 12-week program to learn the intricacies of running a digital subscription business. Facebook has had strained relationships with publishers, which hit a […]

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